Global Business
点此进入淘宝搜索页搜索分類: 图书,进口原版,Business & Investing（商业与投资）,International（国际）,
品牌: Mike Peng - University of Texas at Dallas
基本信息出版社:Cengage (2008年5月1日)外文书名:全球商务平装:600页正文语种:英语ISBN:0324585942条形码:9780324585940商品尺寸:27.4 x 21.6 x 2.6 cm商品重量:1.2 KgASIN:0324585942商品描述内容简介
Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS, International Edition -- the latest work from renowned international instructor, author, and consultant Michael Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as France's Airbus and Sweden's IKEA. Drawing upon these real-life situations, Peng reveals the managerial implications of all aspects of business. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of scholarly references that provide authenticity and credibility to the content. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure your students become the most effective managers possible as they learn to view business through the eyes of a true world citizen.媒体推荐The text's unique strategic perspective highlights the managerial implications of global business, with integrated coverage from an institution-based view (IBV) and resource-based view (RBV) not offered in other texts, giving students a fuller understanding of why some firms succeed in highly competitive global environments.
Exclusive coverage delves into the most important topics within today's global business. The book examines issues such as leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; governing the corporation around the globe; and managing corporate social responsibility.
More than 50 cases throughout the text provide a variety of opportunities to challenge students' global perspectives. These cases have been contributed by an international team of global business scholars and practitioners for varying authoritative perspectives on contemporary issues. Video cases narrated by global business leaders from across the globe put real-world global practices into action.
The Debates and Extensions section in each chapter challenges students to think critically as discussions highlight how global business is a dynamic organism that is constantly changing. This feature is followed by The Savvy Manager, which focuses on lessons for students pursuing their interests in strategic management.
The CengageNOW course management system offers online teaching and learning resources organized around the essential activities in your course -- lecturing; creating assignments; grading; quizzing; and tracking student progress and performance. A personalized study plan focuses on areas in which individual students need the most help.
