Professional Event Coordination
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品牌: Julia Rutherford Silvers
基本信息出版社:Wiley; 2 (2012年1月24日)丛书名:The Wiley Event Management Series精装:512页正文语种:英语ISBN:0470560711条形码:9780470560716商品尺寸:19.8 x 2.9 x 23.9 cm商品重量:998 gASIN:0470560711商品描述内容简介A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planningA must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with useful checklists, tables, and sample forms, the book includes chapters on everything from Developing the Event Site and Providing the Event Infrastructure to Ancillary Programs, Food and Beverage Operations, and Vendors and Volunteers. The practical information is supplemented throughout the book by "On-Site Insights" featuring real-world examples from successful event planners, as well as chapter objectives, discussion questions, and exercises in professional event coordination to help readers build key skills and test their knowledge. From weddings to corporate conferences and from intimate events to huge festivals,Professional Event Coordinationis a versatile guide to planning events of all kinds.作者简介Julia Rutherford Silvers, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.
