Building Your Business Plan: A Step-By-Step Approach
分類: 图书,进口原版,Business & Investing(商业与投资),Management & Leadership(管理与领导力),Systems & Planning,
品牌: Harold J. McLaughlin
基本信息出版社:Wiley; 1 (1985年1月29日)丛书名:Wiley Series on Small Business Management精装:297页正文语种:英语ISBN:0471883581条形码:9780471883586商品尺寸:16 x 3 x 23.5 cm商品重量:621 gASIN:0471883581商品描述内容简介The first book to take the reader step by step through the writing of an effective business plan. Covers the establishment of a charter with a suggested plan outline designed for the most effective presentation. Topics are highlighted by way of a case study in which a start-up company develops a business plan. The competitive environment surrounding the company and its primary competitor are taken into account as it shows readers how to develop a one-, three-, or five-year plan.目录Company Organization and Product Service Definition.Market Analysis and Market Planning: An Essential Requirement.Revenue Distribution.Allocating Income and Outgo for Maximum Profit.Competitive Data Sources and How to Evaluate Your Information.Examples of Competitive Successes and Failures.Department Plans.Financial Reports.Putting it All Together.A Summary.Index.