(星巴克的5条成功经验) THE STARBUCKS EXPERIENCE: 5 PRINCIP
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作者： Joseph Michelli著
出 版 社： McGraw-Hill
出版时间： 2006-9-1字数：版次： 1页数： 208印刷时间： 2006/09/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071477840包装： 精装编辑推荐
您或许已经知道星巴克的故事。自1992年上市以来，其股票上涨了5000％，真是令人难以置信！星巴克成功了，其天赋在于；它能够创造个性化的顾客体验，促进公司成长，创造利润，赋予员工活力，确保顾客忠诚，而所有这一切都在同一时间内达成。
《星巴克体验》一书有力地体现了星巴克公司睿智而人性经营哲学，正是这种经营哲学把星巴克造就成为如《财富》杂志所说的世界上“最受尊敬的公司”之一。作者约瑟夫米歇利通过近距离接触星巴克的领导层和员工，发现星巴克的成功是由“伙伴”和他们为每名顾客创造的特殊体验所造就的。米歇利向您揭示了应该如何追随星巴克的道路：
触及整个社区；
倾听每位员工和顾客的声音；
抓住每个市场里的成长机会；
为顾客设计一种真正满意的体验从而使涉及到的每个人获益。
内容简介
In this paean to "one of the truly exceptional American success stories," Michelli convinces the reader that Starbucks is a great company, but he stumbles when trying to extract "precepts that can enhance your business and your personal life." He explores the various levels on which Starbucks succeeds, from its generous HR policies and lively work environment to its attention to detail and genuine concern for social causes—all of which highlight how singular a company it is. (Michelli throws in the word "unique" as often as twice a sentence.) But when it comes to advice for businesspeople, his "simple, yet not simplistic" tenets are too vague to be very helpful. Michelli notes that he has no personal stake in Starbucks: "I am not here to sell you on the company." But his enthused exclamations—"It is difficult to imagine all the great things that are yet to come for Starbucks"—give The Starbucks Experience the ring of an authorized book. Still, the company's practices are undeniably innovative and inspiring, and even if most of them aren't directly relevant, there's surely something in this book that's applicable to most businesses. (Nov.)
目录
Foreword by Jim Ailing,
president, Starbucks U.S. Business
Acknowledgments
Introduction
PRINCIPLE I: Make It Your Own
PRINCIPLE 2 : Everything Matters
PRINCIPLE 3: Surprise and Delight
PRINCIPLE 4: Embrace Resistance
PRINCIPLE 5" Leave Your Mark
A Final Word
Bibliography
Reader's Guide
Index
