哈佛商业评论之经营中国 HBR ON DOING BUSINESS IN CHINA
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作者： Harvard Business School Press著
出 版 社： Harvard Business School Press
出版时间： 2004-12-1字数：版次： 1页数： 204印刷时间： 2004/11/01开本：印次： 1纸张： 胶版纸I S B N ： 9781591396383包装： 平装内容简介
The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world’s fastest-growing economy
The potential opportunity in China is huge: it is home to a quarter of the world’s population, domestic consumer spending in China is growing by up to 10% a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment.
This book will help multinational corporations and the managers who work in them understand the implications of China’s current stage of development and develop strategies for effectively competing in this environment.
目录
The Great Transition
The Chinese Negotiation
The Hidden Dragons
Short-Term Results:
The Litmus Test for Success in China
Entering China:An Unconventional Approach
To Reach China's Consumers, Adapt to Guo Qing
Trouble in Paradise
The Forgotten Strategy
About the Contributors
Index
