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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Retailing,
　　品牌: Anne CoughlanErin AndersonLouis W. SternAdel El-Ansary

基本信息出版社:Prentice Hall; 7 (2006年1月8日)平装:624页正文语种:英语ISBN:0131913468条形码:9780131913462商品尺寸:23.8 x 18.2 x 2.8 cm商品重量:1.1 KgASIN:0131913468商品描述内容简介For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.编辑推荐Review

"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." —Northern Arizona University reviewer

" [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." —Southern Illinois University reviewer

"I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." — Quinnipiac University reviewer

"Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." —Indiana State University reviewer

 

 

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