Business and Its Environment (6th Edition)
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品牌: David P. Baron
基本信息出版社:Prentice Hall; 6 (2009年2月13日)精装:832页正文语种:英语ISBN:0136083927条形码:9780136083924商品尺寸:27.9 x 22.1 x 3.6 cm商品重量:1.9 KgASIN:0136083927商品描述内容简介Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.
Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility
Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.
目录
Brief Contents
PART I: Strategy and the Nonmarket Environment
Chapter 1 Market and Nonmarket Environments
Chapter 2 Integrated Strategy
Chapter 3 The News Media and Nonmarket Issues
Chapter 4 Private Politics
Chapter 5 Crisis Management
PART II: Public politics and nonmarket strategy
Chapter 6 Nonmarket Analysis for Business
Chapter 7 Nonmarket Strategies for Government Arenas
Chapter 8 Implementing Nonmarket Strategies in Government Arenas
PART III: Government and Markets
Chapter 9 Antitrust: Economics, Law, and Politics
Chapter 10 Regulation: Law, Economics, and Politics
Chapter 11 Environmental Management and Sustainability
Chapter 12 Law and Markets
Chapter 13 Information Industries and Nonmarket Issues
PART IV: GLOBAL NONMARKET STRATEGY
Chapter 14 The Political Economy of Japan
Chapter 15 The Political Economy of the European Union
Chapter 16 China: History, Culture, and Political Economy
Chapter 17 Emerging Marketsc
Chapter 18 The Political Economy of International Trade Policy
PART V: Ethics and corporate social Responsibility
Chapter 19 Corporate Social Responsibility
Chapter 20 Ethics Systems: Utilitarianism
Chapter 21 Ethics Systems: Rights and Justice
Chapter 22 Implementing Ethics Systems
Chapter 23 Ethics Issues in International Business
