Strategic Marketing Problems: Cases and Comments (12th Edition)
点此进入淘宝搜索页搜索分類: 图书,进口原版,Business & Investing（商业与投资）,Management & Leadership（管理与领导力）,Systems & Planning,
品牌: Roger KerinRobert Peterson
基本信息出版社:Prentice Hall; 12 (2009年8月14日)精装:744页正文语种:英语ISBN:0136107060条形码:9780136107064商品尺寸:27.7 x 21.6 x 3 cm商品重量:1.7 KgASIN:0136107060商品描述内容简介Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
目录Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy
