变革的心脏HEART OF CHANGE
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作者： John P. Kotter，Dan S. Cohen著
出 版 社： Oversea Publishing House
出版时间： 2002-8-1字数：版次： 1页数： 190印刷时间： 2002/08/01开本：印次： 1纸张： 胶版纸I S B N ： 9781578512546包装： 精装内容简介
"[T]he core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings. This is true even in organizations that are very focused on analysis and quantitative measure-ment, even among people who think of themselves as smart in an M.B.A. sense. In highly successful change efforts,people find ways to help others see the problems or solutions in ways that influence emotions, not just thought. Feelings then alter behavior sufficiently to overcome all the many barriers to sensible large-scale change. Conversely, in less successful cases, this seeing-feeling-changing pattern is found less often, if at all."
-- FROM THE PREFACE
作者简介：
John P.Kotter, world-renowned expert on leadership at the Harvard Business School, is the author of many books,including the award-winning, best-selling Leading Change.Dan S.Cohen is a Principal with Deloitte Consulting LLC.
目录
PREFACE
ACKNOWLEDGMENTS
NTRODUCTION
The Heart of Change
INTRODUCTION
STEP 1 Increase Urgency
STEP 2 Build the Guiding Team
STEP 3 Get the Vision Right
STEP 4 Communicate for Buy-In
STEP 5 Empower Action
STEP 6 Create Short-Term Wins
STEP 7 Don't Let Up
STEP 8 Make Change Stick
CONCLUSION We See,We Feel,We Change
STORY INDEX
ABOUT THE AUTHORS
