女孩忠告：如何赚足百万GIRL'S GUIDE 2 BUILDING A MILLION-DOLLAR
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作者： Susan Wilson Solovic，Michael E. Gerber 著
出 版 社： Oversea Publishing House
出版时间： 2007-1-1字数：版次： 1页数： 210印刷时间： 2007/01/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780814474198包装： 精装内容简介
We've all been told that nice girls don't get the corner office. And they certainly don't strike out on their own to start a million-dollar company. . . Fortunately, we all know better. As the head of the highly successful SBTV.com (Small Business Television), author Susan Wilson Solovic is an authority on making money and building a thriving business. Now in The Girls' Guide to Building a Million-Dollar Business, she shows women how to gain the confidence and knowledge they need to become successful entrepreneurs.
Featuring interviews with daring, powerhouse women like Gayle Martz, President & CEO, Sherpa's Pet Trading Company, and Taryn Rose of Taryn Rose International, Solovic offers frank advice and hard-won lessons including:
Taking emotions out of the workplace.Make business decisions based on what is best for the company, not on your personal feelings. Thinking big and bold. Believe that you can be successful and be willing to announce your intentions to the world. Managing for growth. Hire the right people and discover the best ways to keep them. Never being afraid to take a chance. Boost profits by taking financial risks.
Inspiring and unflinching, The Girls' Guide to Building a Million-Dollar Business shows women that not only do they have the power to earn more money and control their financial destinies - they deserve to.
作者简介：
SUSAN WILSON SOLOVIC is CEO of SBTV.com and a respected author and public speaker. She serves on advisory boards for the Smurfit-Stone Center for Entrepre-neurship at Saint Louis University and the Women Presidents' Organization.Solovic is a popular guest on radio and television programs across the coun-try, including CNN and Early Today. She is a small-business contributor on ABC's America This Morning and is the author of The Girls' Guide to Power and Success. She lives in St. Louis.
目录
Foreword by Michael E. Gerber
Preface
Acknowledgments
Introduction
PART ONE LAYING THE GROUNDWORK FOR A MILLION-DOLLAR BUSINESS
1 Start the Million-Dollar Journey
You Look Like a Million
Revealing a Well-Kept Secret: Knowing Where to Look
If You Don't Believe in You, No One Else Can
You've Seen and Conquered Before
Grit Your Teeth and Go for It
2 Think Big and Bold
Shout It Out
Mind Over Money
Bigger Can Be Better
Take Action: Make It Happen
If at First You Don't Succeed...
3 Get Ready, Get Set, Grow
Get Your House in Order
Relationships May Change: Be Prepared
Create a Peer Support Network
Mentors Can Guide Your Growth
PART TWO USING THE FOUR STRATEGIC KEYS TO GROWING YOUR BUSINESS
4 Create the Vision
Define the Vision of Your Company
Articulate Your Mission
Communicate the Core Values
Create the Right Business Plan
Focus, Focus, Focus
Invest in Professional Resources and Advisors
Step Up to the Role of CEO
Build an Advisory Board
5 Develop the Right Team
Let Go to Grow
Take Action Every Day
Hire the Right People
Hire the Best Candidate, Not the Best Job Seeker
Invest in Retention: Get Started on the Right Foot
Identify Your Company's Pink Cadillac
Attract the Best and the Brightest Through Innovation and Creativity
Take Emotions Out of the Workplace
……
6 Implement Key Marketing Strategies
7 Fund Your Business Growth
PART THREE ACCELERATING YOUR BUSINESS GROWTH
8 Develop Growth Strategies
9 The Rest of the Story
10 Great Resources
Appendix:Celebrating Our Successes
Notes
Index
