战略的力量STRATEGY POWER PLAYS
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作者： Businessweek著
出 版 社： Oversea Publishing House
出版时间： 2006-9-1字数：版次： 1页数： 182印刷时间： 2006/09/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780071475600包装： 平装编辑推荐
作者简介：
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
内容简介
Take a page from Jeff Bezos at Amazon.com and reinvent your company
Turn your business direction on a dime like Michael Dell
Find your drive for customer satisfaction with Edouard Michelin
Dial in collaboration using Edward Zander's tactics at Motorola
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
目录
By Stephen J. Adler, Editor-in-Chief,Business Week
BRIRN ROBERTS:Can Comcast Fly?
JEFF BEZOS:Reprogramming Amazon
JOHN CHRMBERS:Cisco'S Comeback
MICHREL DELL:The Secrets behind Dell's Expansion
MICHREL ESKEW:UPS and Big Brown's New Bag
EDWRRD ZRNDER:Reinventing Motorola
SAM PALMISRNO:IBM and the New Blue
YUN JONG YONG:The Samsung Way
ARTHURJ. SULZBERGER:The Future of the New York Times
THOMASJ. USHER:Bringing U. S. Steel Up from the Scrap Heap
RLRN MULRLLY:A Plan to Make Ford Fly
BRIRN FRRNCE:The Prince of NASCAR
EDOUARD MICHELIN:Taking Michelin to New Heights
KEN CHENRULT:Charge/A t American Express
TRENDS:Business Prophet C. K. Prahalad Is Changing
The Way CEOs Think
SOURCES
CONTRIBUTORS
