让创新发挥作用/MAKING INNOVATION WORK
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作者： Tony Davila 著
出 版 社： 上海科学技术文献出版社
出版时间： 2005-8-1字数：版次： 1页数： 334印刷时间： 2005/08/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780131497863包装： 精装编辑推荐
作者简介：
TONY DAVILA is a faculty member of Stanford's Graduate School of Business.Business.Building on his doctoral work at the Harvard Business School,he with both large industrial companies and Silicon Valley startups to design management contorl and performance measurement systems that drive innovation.He has been published in Harvard Business Review,Research Policy,and other leading journals.
内容简介
"To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just ""happen."" It must be managed, measured, executed on¿and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation.
The authors draw on unsurpassed innovation, consulting experience, and a thorough review of innovation research. Their techniques have been proven at top companies ranging from Apple and GE to Toyota. In this book, they demonstrate what works, what doesn't, and how to use all your management tools to maximize the value of your innovation investments.
You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully, incent teams to deliver, and infuse metrics throughout every phase of the innovation process. Simply put, Making Innovation Work takes the mystery out of profitable innovation, showing how to lead it, track it, incent it, and get more of it.
目录
Introduction
Chapter 1 Driving Success:How You Innovate Determines What You Innovate
Innovation Is the Power to Redefine the Industry
The Innovation Imperative:Driving Long-Term Growth in Top and Bottom Lines
How to Make Innovation Work:How You Innovate Determines What You Innovate
The Rules of Innovation
1.Exert Strong Leadership on Innovation Direction and Decisions
2.Integrate Innovation into the Business Mentality
3.Match Innovation to Company Strategy
4.Manage the Natural Tension Between Creativity and Value Capture
5.Neutralize Organizational Antibodies
6.Cultivate an Innovation Network Beyond the Organization
7.Create the Right Metrics and Rewards for Innovation
Summary:The Innovation Company
Chapter 2 Mapping Innovation:What Is Innovation and How Do You Leverage It?
A New Model of Strategic Innovation
Business Model Change
Value Proposition
Supply Chain
Target Customer
Technology Change
Product and Sevrvice Offerings
Process Technologies
Three Types of Innovation
Incremental Innovation
Semi-Radical Innovation
Radical Innovation
Ersatz Radical Innovation
Disruptive Technologies
Innovation Model and the Innovation Rules
Chapter 3 Choosing Your Destiny:How to Design a Winning Innovation Strategy
Choosing the Right Strategy
Play-to-Win or Play-Not-to-Lose Strategies
Play-Not-to-Lose Strategy
Too Much of a Good Thing
Clearly Defined Innovation Strategy Drives Change
Do You Select an Innovation Strategy?
Internal Factors
External Factors
Risk Management and Innovation Strategy
Innovation Strategy:The Case of the Pharmaceutical Industry
Attempts to Solve the Innovation Problem
Changing the Innovation Approach
Strategy and the Innovation Rules
Chapter 4 Organizing for Innovation:How to Stucture a Company for Innovation
Organizing for Innovation
Developing an Internal Marketplace for Innovation
Balancing Creativity and Value Creation Organization Matures
……
Chapter 5 Management Systems:Designing the Process of Innovation
Chapter 6 Illuminating the Pathway:How to Measure Innovation
Chapter 7 Rewarding Innovation:How to Design Incentives to Support Innovation
Chapter 8 Learning Innovation:How Do Organizations Become Better at Innovating?
Chapter 9 Cultivating Innovation:How to Design a Winning Culture
Chapter 10 Conclusion:Applying the Innovation Rules to Your Organization
Endnotes
Bibliography
Index
