金字塔地层的财富 The Fortune at the Bottom of the Pyramid:Eradicating Poverty Thriugh Profits

作者： CK Prahalad著

出 版 社： 上海科学技术文献出版社

出版时间： 2004-8-1字数：版次： 1页数： 401印刷时间： 2004/08/01开本： 20开印次： 1纸张： 胶版纸I S B N ： 9780131467507包装： 精装编辑推荐

作者简介：

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.

内容简介

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

目录

Preface

About the Author

Part Ⅰ The Fortune at the Bottom of the Pyramid

Chapter 1 The Market at the Bottom of the Pyramid

The Power of Dominant Logic

The Nature of the BOP Market

There Is Money at the B OP

Access to BOP Markets

The BOP Markets Are Brand Conscious

The BOP Market Is Connected

B OP Consumers Accept Advanced Technology Readily

The Market Development Imperative

Create the Capacity to Consume

The Need for New Goods and Services

Dignity and Choice

Trust Is a Prerequisite

Benefits to the Private Sector

Chapter 2 Products and Services for the BOP

A Philosophy for Developing Products and

Services for the BOP

Twelve Principles of Innovation for BOP Markets

Making It Happen

Conclusion

Chapter 3 BOP: A Global Opportunity?

Engaging the BOP

Local Growth Opportunities

Learning to Grow

Local Innovations and Global Opportunity

BOP Solutions for Developed Markets

Lessons for MNCs from BOP Markets

Captial Intensity

Sustainable Development

Innovations

The Cost of Managing

Learning to Live in a Network of Relationships

Chapter 4 The Ecosystem for Wealth Creation

Market-Oriented Ecosystem

Ecosystems for a Developing Country

Learning the Sanctity of Contracts

Reducing Inequities in Contracts

Building Governance Capabilities Among the Poor

Chapter 5 Reducing Corruption:Transaction Governance Capacity

Are the Poor Poor?

TGC

Building TGC

The Andhra Pradesh e-Governance Story

eSeva

Center for Good Governance

Impediments

Lessons from the Andhra Pradesh Experiment

Appendix: List of eSeva Services

……

Chapter 6 Development as Social Transformation

Part Ⅱ Innovative Practices at the Bottom of the Pyramid

Part Ⅲ Visit www.whartonsp.com for Free Downloads of This Video Content