你的下一个错误是致命的吗？ Will Your Next Mistake Be Fatal?
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作者： Robert Mittelstaedt著
出 版 社： 上海科学技术文献出版社
出版时间： 2004-10-1字数：版次： 1页数： 309印刷时间： 2004/10/01开本：印次： 1纸张： 胶版纸I S B N ： 9780131913646包装： 精装编辑推荐
作者简介：
Robert E. Mittelstaedt Jr. is Dean and professor of the W. P. Carvey School of Business, Arizona State University, and former, Vice Dean and Director, Aresty Institute of Executive Education, The Wharton School. He has consulted with organizations ranging from IBM to Weirton Steel, Pfizer to the U.S. Nuclear Regulatory Commission, and is a member of the board of directors of three corporations in electronics and healthcare services businesses.
内容简介
What catastrophes have in common -- and how to keep them from happening to you!
Introducing M3: the first systematic approach to
Managing mistakes so they don't lead to disaster
Building systems that prevent 'failure chains' from spiraling out of control
Avoiding failures in preparation, strategy, execution, and culture
Reducing the impact and cost of the mistakes you do make
Also includes coverage of the unique 'mistake chains' facing entrepreneurs and small businesses.
Every business disaster has one thing in common: the people in charge never saw it coming. The warnings were there. They didn't have to wreck their companies and their careers. But they let it happen. This book can keep it from happening to you.
You will make mistakes. If you don't, you're not taking enough risk. But you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup, Robert Mittelstaedt shows how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too.
目录
Introduction
Chapter 1 The Power of M3 and the Need to Understand Mistakes
Patterns of Mistakes and Exponential Growth Deadly Business Mistakes-Strategy,
Execution, and Culture
Can Technology Change the Odds?
Mental Preparation, Patterns, and Warning Signs
Chapter 2 Execution Mistakes
"Fly the Airplane"-Christmas Carols in the Everglades
Coca-Cola-Don't Change the Formula, Change the CEO
American Express Surprises the Market with Optima-Then Optima Surprises AmEx
Failing to Learn-Air Florida Flies North
Breaking the Chain with Skill and Extraordinary Luck-The "Gimli Glider"
Webvan-Do You Want Someone to Deliver Your Groceries?
Why Do We Fail to Learn?
Insights
Chapter 3 Execution Mistakes and Successes as Catalysts for Change
Intel and the "Father Knows Best" Response
Tylenol Relieves a Headache
"We're Not Going to Make the Airport"- The Case for CRM
New Coke-Understanding Customers and Capabilities
Insights: Different Products and Services with
Similar Lessons for Transformation
Chapter 4 Strategy--How Do You Know It's a Mistake?
Xerox-No Walk in the PARC
Motorola's Reinventions-Does a Cat Have Nine Lives?
Kodak-Doing Everything "Right" for 100 Years
Recognizing Strategy Mistakes and
Competitive Changes
Chapter 5 Physical Disasters with Cultural Foundations and Business Implications
Titanic
Three Mile Island
NASA-Launch Unless Proven Unsafe
Common Cultural Issues
Insights
A Note on Big Ships, Big Planes, and Nuclear Power
Business Parallels
Chapter 6 Cultures that Create "Accidents"
Myopia as a Fatal Business Disease
Ford/Firestone-When the Rubber Leaves the Road
Enron-Living on the Edge and Loving It
Chapter 7 Mistakes as Catalysts for Cultural Change
Chapter 8 Economics at Work:Watching Entire Industries Lose it
Chapter 9 Mistakes Aren't jst for Big Companies-Small Company Chains
Chapter 10 Making M3 Part of Your Culture for Success
Appendix A Summary of Instghts
References
Index
