Understanding Finance 解读财务
点此进入淘宝搜索页搜索分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Harvard Business School著
出 版 社：
出版时间： 2008-2-2字数：版次： 1页数： 94印刷时间： 2007/10/01开本：印次：纸张： 胶版纸I S B N ： 9781422118832包装： 平装内容简介
This book explains the essential concepts of finance--budgeting, forecasting, and planning--to managers who are not financial managers. Understanding Finance contains relevant information on how to:
Understand what the three basic financial statements and ratio analysis tell about a company’s financial health
Develop and track a budget
Assess an investment opportunity
目录
Mentors' Message: Why Understand Finance?
Understanding Finance: The Basics
Understanding Financial Statements
An overview of the statements you need to assess your company's
financial health.
Accounting methods
The income statement
The balance sheet
The cash flow statement
Using Financial Statements to Measure Financial Health
A menu of calculations you can use to evaluate your organization's
financial soundness.
Profitability ratios
Operating ratios
Liquidity ratios
Leverage ratios
Other ways to measure financial health
The Budget Process
Four stepstodevelopinganinformed,effective budget
Understanding top--down and bottom-up budgeting
Preparing a budget
Articulating your assumptions
Quantifying your assumptions
What Is Cost/Benefit Analysis?
Techniquesfor determining whether to invest in aparticular initiative
Steps of cost/benefit analysis
Net return and payback period
Net present value and internal rate of return
Breakeven analysis
Sensitivity analysis
Estimating unquantifiable benefits and costs
Tracking Performance
Tacticsfordeterminingwhetheryourinvestmentispaying off
Tracking the performance of an investment
Tracking your budget
Tips and Tools
Tools for Understanding Finance
Worksheets to help you create and track an annual budget,perform a breakeven analysis,and propose an initiative．
Test Yourself
A helpful review odconceptspresented in thisguide．Take it bedore and after you've read through the guide,to see how much you’ve fearned．
Answers to test questions
KeyTerms
Definitions ofimportant and commonly used terms infinance
To LearnMore
Further titles of articles and books ifyou want to go more deeply intothetopic．
Sources for Understanding Finance
Notes
Foryou to use as ideas come to mind
