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　　分類: 图书,外语 ,大学英语 ,大学专业英语教材,

作者： 王元歌，刘辉 主编

出 版 社： 北京大学出版社

出版时间： 2007-7-1字数：版次： 1页数： 293印刷时间：开本： 16开印次：纸张：I S B N ： 9787301122594包装： 平装内容简介

本书共18个单元，内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成：Text A是主课文、Text B是在主课文的基础上提供的阅读材料，对主课文的内容进行补充；TextA包括课文，并对课文中的重点单词、短语、专有名词和商务术语进行释义，对课文中的难句进行注释，并附有大量练习；Text B包括课文和阅读理解型问题。

目录

Unit 1 Entering Foreign Markets

Text A Deciding How to Enter Foreign Markets

Text B Cooperative Joint Ventures in China

Unit 2 International Trade Theories

Text A Basic Theories of International Trade

Text B Protectionism Versus Free Trade

Unit 3 International Trade in Services

Text A The Importance of Services in International Trade:Defining Trade in Services

Text B Services in the World Economy

Unit 4 Technology Transfer

Text A Understanding Technology Transfer

Text B International Technology Transfer and Intellectual Property Rights

Unit 5 Trade Barriers

Text A Forms of Trade Barriers

Text B How to Hurdle the Barrier

Unit 6 International Trade of China

Text A China' s Trade: Growth and Diversification

Text B China, US Complementary in Trade

Unit 7 Marketing Strategy

Text A The Four P's of the Marketing Strategy

Text B Uncontrollable Variables in Marketing Strategy

Unit 8 Marketing Environment

Text A The Major Macroenvironment Forces

Text B Host Country Political and Legal Environment

Unit 9 Advertising

Text A The World of Advertising

Text B Television Advertising and Radio Advertising

Unit 10 International Payment

Text A Basic Methods of International Payments and Settlements

Text B Multinational and Foreign Exchange

Unit 11 Foreign Exchange Rate

Text A The Functions of the Foreign Exchange Market

Text B The Asian Crisis

Unit 12 Securities Market

Text A Why Do Securities Markets Exist

Text B Investment Management in the 1990s

Unit 13 Monetary Policy and Fiscal Policy

Text A The Basic Idea of Monetary and Fiscal Policy

Text B China' s Monetary Policy in the Coming Years

Unit 14 International Corporate Governance

Text A International Corporate Governance

Text B Corporate Governance in China

Unit 15 Human Resources Management

Text A Human Resources Management

Text B Job Termination and Retirement

Unit 16 Global Logistics

Text A Global Integrated Logistics

Text B Logistics in Creating a Recycling Economy

Unit 17 E-commerce

Text A Understanding E-commerce

Text B Understanding E-commerce in China

Unit 18 International Business Organizations

Text A World Trade Organization

Text B Asia-Pacific Economic Cooperation

Key

Glossary

 

 

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