国际商务函电
分類: 图书,管理,商务沟通,商务写作,
作者: 郭莉主编
出 版 社: 北京理工大学出版社
出版时间: 2007-8-1字数: 205000版次: 1页数: 132印刷时间: 2007/08/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9787564011925包装: 平装内容简介
国际商务函电是高职高专院校国际贸易专业主干课程,也是一门重要的语言技能课。体现基础英语、专业英语和专业知识的三结合,使之成为一门系统性、指导性和可持续性较强的课程。本书内容涵盖了书信结构,建立业务关系,询盘、报盘和还盘,成交,支付方式,包装,装运,保险,索赔和理赔以及代理,投资,加工装配贸易和补偿贸易等其它贸易方式。
本书可作为经济贸易类学科的专业教材或辅助教材,也可作为其他层次、其他形式的外贸函电知识教育和培训的参考用书。
目录
Chapter 1 I ntroduct i on
1.1 IIltroduction
1.2Seven Principal Parts and Seven Optional Parts
1.3Two Styles of Layout
1.4Envelope
Chapter 2EstabI i shment of Business Relations
2.1 Introduction
2.2Teaching Contenm
Chapter 3 Cred i t Status
3.1 Introduction
3.2Teaching Conmnts
Chapter 4 Enqu i r i es/0ffers/Counter—offer/Acceptance
4.1 Introduction
4.2Enquiry Letters
4.3 0ffer Letters
4.4Counter-offer and Acceptance Letters
Chapter 50rder
5.1 Introduction
5.2AnOrder
5.3Acknowledgement of an Initial Order
5.4Rejecting Ordered Price
5.5Placing a Duplicate Order
5.6Declining an Order
Chapter 6 Contract
6.1 Introduction
6.2Confh'ming a Purchase
6.3Confirming an Order
6.4Conclusion of Business
6.5Sending a Sales Contract
Chapter 7Shipment
7.1 Introductlon
7.2Packing Requirements
7.3S1lipping Marks
7.4TranssMpment and Partial Sllipmem
7.5Urging Sllipmem
7.6Requesting Postponement of Shipment
7.7Stlipping Instruction
7.8Sllipping Advice
7.9Specimen’Letter for Optional study
Chapter 8Payment
8.1 Introduction
8.2Asking for Payment by TIT
8.3Accepting D/P Payment
Chapter 9 I nsurance
9.1Introduction
9.2Asking for Excessive Insurance
9.30pen Policy
9.4Informing the Customer of the Insurance Rate
9.5 Franchise
9.6Sending Insurance Policy
9.7Specimen Letter for Optional Study
9.8Material for Optional Study
Chapter 10CompIaint and CIaim
10.1 Introduction
10.2 Claim Letters
Chapter 11FIexibIe Trade
11.1 Introduction
11.1Agency
11.3Processing and Assembly Trade
11.4Compensation Trade
11.5Joint Venture
11.6Techhology Transfer.
11.7Invitation for Bid and Bid