Consumer Behaviour消费者行为
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作者： Martin Evans 等著
出 版 社：
出版时间： 2006-4-1字数：版次： 1页数： 404印刷时间： 2006/04/01开本： 16开印次： 1纸张： 铜版纸I S B N ： 9780470093528包装： 平装编辑推荐
作者简介：Martin Evans is a Senior Fellow at Cardiff Business School. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin's specialist areas include direct marketing, consumer behaviour and marketing research and information and he has over 180 publication including eight books, mostly in these areas. He is an academic prize winner at the International Marketing Communications Conference, the Academy of Marketing, the Learning and Teaching Support Network ( ITSN) and Institute of Direct Marketing. He is a Fellow of Both the Chartered Institute of Marketing and Institute of Direct Marketing.
内容简介
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
目录
About the Authors
Preface
PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
Chapter 1: Consumer Motives and Values
Introduction
Motivation
Maslow s Hierarchy of Needs
Freudan Theory of Motivation
Memetics
Cognitive Dissonance as Motivator
Motivation and Shopping
Values
Motivation Research
Means-End Chain Analysis and Laddering
Summary
Questions
Further Reading
Chapter 2: Consumer Response to Marketing 1
Introduction
Exposure
Attention
Perception and Interpreation
Symbolism in Perceptual Interpreation
Summary
Questions
Futher Reading
Chapter 3: Consumer Response to Marketing 2
Introduction
Learning
Attitudes
Summary
Questions
Futhrer Reading
Chapter 4: Consumer Response to Marketing 3
Chapter 5: Consumer Demographics
Chapter 6: Consumer Psychographics
Article: Piacentini, Mand Mailer, G(2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264
PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR
Chapter 7: Social Group, Tribal and Household Buying Influences
Chapter 8: Culture, Sub Culture
Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124
PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
Chapter 9: New Product Buying
Chapter 10: Repeat, Loyal and Relational Behaviour
Chapter 11: Databased Consumer Behaviour
Chapter 12L Consumer Misbehaviour
Article: Fitchett, JAand Smith, A(2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368
Article: Woodside, A.G(2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294
Glossary
References
Index
Publisher's Acknowledgements
