附加百万：利用Google及其它搜索引擎行销制造财富Affiliate Millions
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作者： Anthony Borelli 著
出 版 社：
出版时间： 2007-4-1字数：版次： 1页数： 253印刷时间： 2007/04/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780470100349包装： 精装编辑推荐
For more than a decade,the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis.Today,with even more online opportunities available than ever before,you can achieve a level of financial success that most people only dream about-and in Affiliate Millions,author Anthony Borelli will show you how.
With the help of coauthor Greg Holden,Borelli will show you how to make thousands,and eventually tens of thousands,of dollars each month through the process of paid search marketing and affiliate advertising.Along the way,they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations,Anthony Borelli has never looked back.Now,he wants to help you do the same.Filled with in-depth insights and practical advice,Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
内容简介
While some people still have doubts about making money online,those in the know continue to take advantage of the profitable opportunities that the Internet has to offer.
After making one million dollars through paid search marketing and affiliate advertising in his first full year of operations,author Anthony Borelli quickly realized how effective this online endeavor could be.And now,with Affiliate Millions,Borelli wants to share with you his secrets for exploiting this underutilized and often overlooked strategy.
The practice of search marketing and affiliate advertising is simple,but in order to generate a substantial income,the proper execution can be complex.To gain a complete understanding of how it all works,there's no better guide than Anthony Borelli-a 9-to-5 corporate employee-turned-entrepreneur who has stepped into every pitfall and found every trick of the trade on his way to the top of this business.
With the help of coauthor Greg Holden,Borelli will show you how to make thousands,and eventually tens of thousands,of dollars each month in resulting commissions by carefully following a straightforward process that has proven itself time and again.Divided into three comprehensive sections-Getting Started,Launching Your Advertising Campaign,and Managing Your Advertising Campaign-Affiliate Millions will:
Introduce you to the concept of affiliate advertising-which is the revenue side of this whole process-and then discuss how search marketing can be used to make affiliate advertising more profitable than you might ever have imagined
Show you how to join affiliate networks as well as the affiliate programs you want to promote;find one or more search and content networks to run your affiliate ads on;and create your own ad campaigns
Help you monitor and fine-tune an ad campaign's performance in order to maximize your total returns
The steps required to become a successful affiliate advertiser and search marketer are well within the reach of anyone,regardless of their prior business experience.The building blocks you need to create this type of business are already online and waiting for you to take advantage of them.All you need is some time,a computer connected to the Internet,and the good advice found within these pages.
作者简介：
ANTHONY BORELLI made the move from corporate employee to self-employed affiliate marketer in late 2004.He joined several companies' affiliate programs and immediately began paying for and placing ads on their behalf with Google and other well-traveled search engines,In only his first full year of business(2005).he made over a million dollars on Google as a search marketer and affiliate advertiser.and repeated this performance in 2006.Borelli has acquired vast experience in composing ads,evaluating results,and maximizing profits.and is eager to lead other entrepreneurs to the same kind of success.
目录
Introduction
About the Authors
Part IGetting Started
1How to Make Millions on Google and Other Search Engines:My lO-Step Approach
A Little History
My 10 Steps to Becoming an Affiliate Millionaire
My Message to You:Have Faith in Yourself
2Learning about Affiliate Advertising
Getting Up to Speed
How Do l Get Started?
3Learning about Search Marketing
Who Are Search Marketers?
What Is Search Marketing?
What Are Search and Content Networks?
What Are My Search Marketing Options?
Why Use Search Marketing to Promote Affiliate Programs?
Part II Launching Your Advertising Campaign
4Joining Affiliate Networks
How to Join Affiliate Networks
5Joining Affiliate Programs
What to Look For in an Affiliate Program
Identifying and Joining the Right Affiliate Programs
6Creating Search Marketing Campaigns
Steps to Create a Campaign
Join Google AdWords and Create a Campaign
Join MSN adCenter and Create a Campaign
7Reporting
Affiliate Reporting
Search Reporting
Comparing the Results
8Affiliate Advertising for Web Pages
Why Create a Web Site?
How Do I Start?
Web Sites That Can Use Affiliate Advertisements
What Types of Ads Can I Place?
Where Can I Get These Advertisements?
Where and When Should I Place These Ads?
Affiliate Ads as Your Primary Web Site Revenue
Designing a Web Site
Using Search Engine Optimization to Market Your Site
PART III MANAGING YOUR ADVERTISING CAMPAIGN
9Performance Monitoring and Tuning
Why Monitor Performance?
Performance Monitoring
Performance Tuning
10Dealing with Mistakes
Common Mistakes
Learning from Mistakes
11Growing Your Business:A Call to Action
Searching for New Opportunities
Reinvesting Profits to Support Future Growth
The Affiliate Millions Web Site
12Working at Home:Legal and Tax Requirements
Self-Employment and Owning Your Own Business
Licensing and Legal Considerations
Taxes and Accounting
Finding Space
Appendix:Affiliate Advertising Resources
Glossary
Index
