如何运用Maslow理论使你的企业达到颠峰Peak : How Great Companies Get Their Mojo from Maslow
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作者： Chip Conley 著
出 版 社：
出版时间： 2007-12-1字数：版次： 1页数： 274印刷时间： 2007/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780787988616包装： 精装内容简介
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.
Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
目录
Preface
The Author
To Abraham H Maslow, whose lifetime of learning offered a precious gift to the world
And to my Joie de Vivre crew, who "seek the peak" with me every day
Contents
SECTION I: MASLOW & ME
Chapter 1: Toward A Psychology of Business
Chapter 2: Karmic Capitalism
Chapter 3: The Relationship Truths
SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID
Chapter 4: Creating Base Motivation
Chapter 5: Creating Loyalty
Chapter 6: Creating Inspiration
SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID
Chapter 7: Creating Satisfaction
Chapter 8: Creating Commitment
Chapter 9: Creating Evangelists
SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID
Chapter 10: Creating Trust
Chapter 11: Creating Confidence
Chapter 12: Creating Pride of Ownership
SECTION V: PUTTING THE TRUTHS INTO ACTION
Chapter 13: The Heart of the Matter
Chapter 14: Creating A Self-Actualized Life
Acknowledgements
Author Bio
References
Index
