品牌的建立Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin

作者： David Taylor著

出 版 社：

出版时间： 2007-10-1字数：版次： 1页数： 146印刷时间： 2007/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781841127699包装： 平装内容简介

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

目录

Introduction

QUARTER ONE: Branding for business

1. January-The buzzword battle begins

2. February- Brand-led business

3. March - Elastic brands

QUARTER TWO: From insight to brand vision

4. April - Be the consumer

5. May- GPS for your brand

6. June - Brand trampoline

QUARTER THREE: Test-driving the vision

7. July - Show them the money

8. August - Consumer test drive

9. September - Don't just think different, do different

QUARTER FOUR: The rubber hits the road

10. October - Rallying the troops

11. November- Making money, not movies

12.December-The sausage has landed

Index