eBay超级用户宝典，第2版 eBay PowerUser's Bible, 2nd Edition
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作者： Greg Holden 著
出 版 社： Oxford University Press USA
出版时间： 2007-8-1字数：版次： 1页数： 714印刷时间： 2007/08/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470124673包装： 平装编辑推荐
作者简介：Greg Holden has written extensively about eBay, online auctions, and e-commerce. He has been a PowerSeller on eBay and is the founder and owner of Stylus Media, his own, small, Internet-based business. He is the author of more than 30 books, several of which focus on eBay. He writes a regular column for the Web site AuctionBytes. he also has written articles for publications that include CNET, Forbes, PC World, and Entrepreneur. Besides that, he is a tireless bargain hunter who collects fountain pens, hats, musical instruments, and watches, among other things-many of which he's bought on eBay.
内容简介
Now you can join the millions of eBay users who earn some or all of their income from eBay, with the in-depth instruction you'll find in this comprehensive guide. The basics are all here—how to register, set up a PayPal account, create compelling listings, track income and expenses, report taxes—plus loads of ideas and strategies to help you grow your business and get profitable. Packed with illustrated instructions, valuable tips, and terrific techniques, this is the book you need to move from shopper to eBay PowerUser—and succeed.
Open a seller's account and create listings that sell
Field questions, add new information, and drive the sale
Launch an eBay Store and build inventory
Find the best ways to receive payment and ship goods
Master Accounting 101 for eBay sellers
Market yourself and manage your business for growth
Learn sniping and other bidding strategies
Make business phone calls with Skype
Avoid licensing, legal, and other pitfalls
目录
Acknowledgements
Introduction
Part I: How the eBay Story Can Help You
Chapter 1 eBay's Business Model
Chapter 2 Highs and Lows in eBay History
Part II: Getting Started with eBay Basics
Chapter 3 Registering and Getting Your Tools ready
Chapter 4 Getting Around eBay
Chapter 5 Finding the Right eBay Auction Type
Chapter 6 Personalizing Your eBay Experience
Chapter 7 Joining the eBay Community
Chapter 8 What You Can Learn from eBay
Chapter 9 Observing Good Communication Etiquette
Part III: Buying or Winning Practically Anything on eBay
Chapter 10 Becoming a Smart eBay Shopper
Chapter 11 Locating and Buying Just About Anything
Chapter 12 Bidding Strategies '
Chapter 13 Bidding on High-Ticket Items
Chapter 14 Tracking Auctions Anytime, Anywhere
Part IV: Preparing to Sell on eBay
Chapter 15 Choosing the Right Merchandise to Sell
Chapter 16 Assembling Your Tools and Opening a Seller's Account
Chapter 17 Creating Sales Listings That Sell
Chapter 18 Streamlining Sales with Turbo Lister
Chapter 19 Capturing Digital Images That Attract Bids
Chapter 20 Raising Money on eBay
Part V: Selling on eBay: During and After the Sale
Chapter 21 Accepting Online Payments
Chapter 22 Packing and Shipping Like a Pro
Chapter 23 Communicating and Relisting After the Sale
Chapter 24 Managing Your Current eBay Sales
Chapter 25 Shipping Around the World
Chapter 26 Making the Feedback System Work for You
Part VI: Running a Business with eBay
Chapter 27 Turning a Hobby into an eBay Business
Chapter 28 Opening an eBay Store
Chapter 29 Legal, Tax, and Accounting Needs
Chapter 30 Tools for Managing Multiple Sales
Chapter 31 Creating a Business Web Site to Boost eBay Sales
Chapter 32 Marketing Yourself as a Seller
Chapter 33 Developing eBay Business Applications
Chapter 34 Problems with Questionable Listings
Chapter 35 Problems After the Transaction
Chapter 36 Avoiding Licensing, Legal, and Other Trouble
Part VII: Appendixes
Appendix A eBay Lingo
Appendix B Hardware and Software You Need
Appendix C eBay and Auction-Related Web Sites
Appendix D Basic HTML Markup Terms
Appendix E Digital Photo Hosting Services
Index
