人们没有告诉你的博客和播客WHAT NO ONE EVER TELLS U ABT BLOGGING AND PODCASTING
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作者： Ted Demopoulos著
出 版 社： Oversea Publishing House
出版时间： 2006-11-1字数：版次：页数： 211印刷时间： 2006/11/01开本： 32开印次：纸张： 胶版纸I S B N ： 9781419584350包装： 平装内容简介
As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.
Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.” As a result, this topic fits the What No One Ever Tells You series format perfectly!
Despite their “newness,” blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.
作者简介：
Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.
目录
Preface xi
PART 1THE BASICS
1. What Is a Blog?
2. Blogging Is Communicating
3. Comments--Essential to Blogs?
4. Blogging Platforms and Blogging Software
5. The Three Types of Blogs
6. The Value of Blogging
7. Why Should Companies Monitor Blogs?
8. One Example of Great Blogging Results
9. How Many Readers Do You Need for Success?
10. The Importance of Writing Well
11. Dave Taylor on Successful Business Blogging
12. Common Sense and Blogging
13. What Is a Podcast?
14. What Is a Videoblog?
15. Introducing Social Media to an Organization
16. It's All an Experiment
PART2SOME BUSINESS USES OF BLOGS AND PODCASTS
17. BIogs as Sales Research Tools
18. Using BIogging to Learn to Write Well
19. Blogs as Reference Tools
20. Knowledge Management
21. Blogs for Local Businesses
22. Internal Blogs Help Teams Communicate
23. Blogs and Public Relations
24. Building Great Business Relationships through BIogging
25. Position Yourself as an Expert
26. Btogging for Business Relationship Quality
27. Blogs and Podcasts at 800-CEO-READ
28. Blogs Humanize Companies
29. Blogging for a Big Company
30. Creating Buzz with BIogs
31. Marketing with Content
32. Blogging Interns
33. BIogging and Your Career
34. Book Blogs
35. A Blog as a Web Portal
36. CEO Blogs
37. Real Estate Blogs
38. Lawyer BIogs 65
PART 3PLANNING YOUR BLOG
39. Blogs and the Big Picture
40. Three Key Questions to Answer When Planning Your Blog
41. The Who, How, What, Where, and When of Blogging
42. Five-Plus Tips to a Better Blog 73
43. Common Mistakes Professionals Make with Their Blogs
44. Quarterly Blog Reviews and Editorial Calendars
45. Practical Blogging
46. How to Figure Out the Content Dilemma
47. Does Your BIog Stink?
48. Blogs and Podcasts in the Enterprise
PART 4 MAKING MONEY
49. Can I Make Money Blogging?
50. Tips for AdSense and Other Advertisements
51. E-commerce and Blogs
……
PART 5 PROMOTING YOUR BLOG AND TRACKING STATISTICS
PART 6 PODCAST SPECIFIC TOPICS
PART 7 OTHER BLOG AND PODCAST CONSIDERATIONS
PART 8 THE FUTURE
