Fashion Marketing, Second Edition: Contemporary issues时尚营销：当代问题
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作者： Tony Hines (Author), Margaret Bruce著
出 版 社：
出版时间： 2007-1-1字数：版次： 1页数： 324印刷时间： 2007/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780750668972包装： 平装内容简介
A collection of international contributions from renowned academics and practitioners from the UK，USA and China，the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001。This edition integrates everything on fashion marketing that a student or practitioner could ever need。 Now covering all the key themes and issues of the area：
*globalization
*fast fashion
*luxury fashion
*offshoring
*business-to-business
*forecasting
*sourcing
*supply chain management （demand management）
*new product development
*design management
*logistics
*range planning
*colour prediction
*market testing
*e-commerce
*strategy
Ideal for use on Fashion marketing and Fashion management programmes， this book will also be invaluable on any undergraduate or postgraduate courses in Fashion， Textiles， Apparel and Retailing Management。 This book will also serve as a useful， informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry。
作者简介：
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University，UK。 His research interests are market-led supply chain strategies，and he has a particular expertise in the apparel sector。Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies。 During the past three years he has worked with the Sri Lankan Government，the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications。He is editor of the Textile Institute Journal of Economics，Management and Marketing a position he has held since 1994。He is a leading marketing educator having taught and examined in the UK and internationally。 He has held Senior Examiner positions for the Chartered Institute of Marketing。
Professor of Design Management and Marketing at Manchester Business School （MBS）。 She is also a specialist in fashion retail marketing。 Prior to joining MBS， she was Head of Textiles at UMIST and developed a suite of fashion retail programmes。 Her research spans design management， product development，fashion retailing and strategic marketing。She has published 8 books and over 200 papers in these fields。Currently，her research is focused on design and innovation management in the supply chain and how innovation impacts on competitiveness in retailing。She is a Panel member of the Arts and Humanities Research Board，AHRB and the Graduate Pioneer Programme， Nesta，as well as acting as a Strategic Advisor to Hong Kong Polytechnic University。She is CEO of Indigo Retail Solutions Ltd and has developed an e-learning retail management simulation package， which is being used by Universities and companies globally。 Professor Bruce holds the International Chair in Design and Marketing at ICN， Ecole de Management， University of Nancy， France。
目录
Foreword
List of Contributors
Acknowledgements
Introduction
1 Globalization：global markets and global supplies
TonyHines
Introduction
Fashion markets and fashion marketing
The growing impact of China on world textile and clothing markets
India’S expected growing share of the world market
MFA1974—1994
The WTo ATC 1995—2004
Free trade vis-a-vis fair trade
WTo rules in practice：an illustrative case
The globalization phenomenon
Value creation，information and powerful brands
Globalization defined
Globalization and its impact upon supplies
Market definition
Large retailers and their influence on trade
UK retail structure
UK retail market size and market shares
The growth of supermarket fashion
Global production networks：global sourcing
Summary
References
2 Supply chain strategies，structures and relationships
TonyHines
Antecedents of supply chain management
Supply chain strategies
Total cost of ownership
Supply chain strUCtures
Supply chain relationships
Supply chain research
References
3 Challenges of fashion buying and merchandising
Margaret Bruce and Lucy Daly
Introduction
Dynamics of fashion sourcing
Fashion supply chain
Managing a portfolio of supplier relationships
Vendor selection
Fashion buying decision criteria
buying processes
Fashion buying cycle
Fashion retail buying
Conclusions
Acknowledgement
References
4 Segmenting fashion consumers：reconstructing the challenge
of consumer complexity
Tony Hines and Lee Quinn
Introduction
Global interest in market segmentation
The cited benefits of market segmentation
Research developments in the history of market segmentation
Market segmentation：the evidence
Making sense of the segmentation paradox
When social worlds collide
Social encounters of a third kind
The social construction of identity
Implications for fashion marketing
References
5 Developing a research agenda for the internationalization of
fashion retailing
Christopher M．Moore and Steve Burt
Introduction
What is the internationalization of fashion retailing？
WhO are the international fashion retailers？
Where are fashion retailers developing international operations？
所len does fashion retailer internationalization occur？
6 Retail brand marketing in the fashiong industry
7 Competitive marketing strategies of luxury fashion companies
8 Store environment of fashion retailers：a Hong Kong perspective
9 The process of trend development leading to a fashion season
10 Innovation manaement in creating new fashions
11 Consumers and their negative selves，and the implications for fashion marketing
12 Fashion retailer desired and perceived identity
13 Fashion e-tailing
14 The international flagship stores of Luxury fashion retailers
15 The making and marketing of a trend
16 Approaches to doing research
Index
