Paying with Plastic, Second Edition刷卡付帐：购买与借款的数字革命
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作者： David S. Evans，Richard Schmalensee著
出 版 社：
出版时间： 2005-1-1字数：版次： 1页数： 367印刷时间： 2005/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780262550581包装： 平装内容简介
For better or worse，most of us have at least one of the 720 million little plastic cards that are used each year to complete $860 billion worth of purchases at 15 million incredibly varied merchant locations throughout the world。This is a far cry from the humble beginnings of these myriad credit，debit，and charge cards，which just a few decades ago were generally a perk offered only to elite customers for the acquisition of fine meals，hotel rooms，department-store goods，and oil-company products。They are now so common and such an integral part of our economy，in fact，that few pay them much mind--a situation that makes David Evans and Richard Schmalensee's Paying with Plastic all the more interesting。Evans，senior vice president of National Economics Research Associates，and Schmalensee，dean of MIT's Sloan School of Management，meticulously trace the history of these cards from both the consumer and merchant perspectives in this surprisingly appealing volume，which will prove enlightening to anyone who ever wondered how plastic money works。--Howard Rothman --This text refers to an out of print or unavailable edition of this title。
目录
Preface
Acknowledgments XV
1 Plastic Cards
The Star
The Main Characters
Other Members of the Cast
Behind the Stage
The Foreign Cast
The Thirteen Acts
2 From Seashells to Electrons
The Evolution of Money
Buy Now,Pay Later
3 More Than Money
Dining on the Cuff
1958
The Birth of Co．opetition
Regulation and Stagflation
The 1 980s’Spending and Debt Spree
The 1 990s and the Rise of the Debit Card
The Golden Anniversary and Beyond
4 From Gourmets to the Masses
The Growth and Diffusion of Payment Cards among U．S．
Households
Using Payment Cards to Execute Transactions
Credit Card Lending：Joys，Sorrows，and Controversies
Credit Cards and Entrepreneurship
Room for Growth
5 From Sardi’to Saks．corn
Getting to Be Everywhere You Want to Be
Getting Cheaper and Better
Not Everywhere Yet
Paying for Plastic
6 It Takes Two to Tango
Multisided Platform Economics
Business Models in Multisided Platform Markets
Multisided Platforms and Price Setting in Payment Cards
7 Co’opetition and the Payment Card Ecosystem
The Co-opetitives
Cooperation,the Tragedy of the Commons，and the R01e of
The co-opetitives，the Go-It-Alones，and Payment Card
Ecosystems
8 System Wars
Weapons of War
And They Don’t Take American ExDress
Master the Possibilities
The Card That Is Just Like a Check
9 Issuer Brawls
Who Are the Players?
Product Variety and Market Segmentation
Competitive Strategies
Market Structure
Market Performance
Debit Issuance
10 Backroom Battles
The EVolution of the Payment Processing Business
Who’s Who in the Back Room
Market Structure and Performance
11 The antitrust wars
12 On the brink
13 And they don’t take cash
