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Shiny Objects Marketing: Using Simple Human Instincts To Make Your Brand Irresistible明确目标营销:利用简单的人类的本能,使您的品牌不可抗拒

Shiny Objects Marketing: Using Simple Human Instincts To Make Your Brand Irresistible明确目标营销:利用简单的人类的本能,使您的品牌不可抗拒  点此进入淘宝搜索页搜索
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  分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者: David A. LaBonte 著

出 版 社:

出版时间: 2008-12-1字数:版次: 1页数: 210印刷时间: 2008/12/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9780470357675包装: 精装内容简介

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

-Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."

-Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."

-Marc Anthony, President, Black Dot Wireless

"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."

-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

目录

About the Author.

Preface.

What's the Big Deal?

Chapter 1: What Can You Expect from This Book?

Chapter 2: Origins of Shiny Objects.

Chapter 3: Why Are We Attracted to Shiny Objects?

Chapter 4: Shiny Objects in Our Lives.

Chapter 5: Traditional Persuasion Theory versus Shiny Objects.

Chapter 6: Shiny Object Quadrants.

Chapter 7: Five Facets of Shiny Objects.

Chapter 8: Brands as Shiny Objects.

Chapter 9: What Gets in the Way of Shiny Objects?

Chapter 10. In a Room Full of Shiny Objects, How Do You Get Yours Noticed?

Chapter 11. Now What?

References.

Index.

 
 
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