Shiny Objects Marketing: Using Simple Human Instincts To Make Your Brand Irresistible明确目标营销：利用简单的人类的本能，使您的品牌不可抗拒
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作者： David A. LaBonte 著
出 版 社：
出版时间： 2008-12-1字数：版次： 1页数： 210印刷时间： 2008/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470357675包装： 精装内容简介
Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
-Michael Purcell, Senior Vice President, Product Development, Global Cash Card
"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
-Catherine Monson, President, PIP Printing
"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
-Marc Anthony, President, Black Dot Wireless
"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
目录
About the Author.
Preface.
What's the Big Deal?
Chapter 1: What Can You Expect from This Book?
Chapter 2: Origins of Shiny Objects.
Chapter 3: Why Are We Attracted to Shiny Objects?
Chapter 4: Shiny Objects in Our Lives.
Chapter 5: Traditional Persuasion Theory versus Shiny Objects.
Chapter 6: Shiny Object Quadrants.
Chapter 7: Five Facets of Shiny Objects.
Chapter 8: Brands as Shiny Objects.
Chapter 9: What Gets in the Way of Shiny Objects?
Chapter 10. In a Room Full of Shiny Objects, How Do You Get Yours Noticed?
Chapter 11. Now What?
References.
Index.
