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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Andrew Crouch 著

出 版 社：

出版时间： 2008-11-1字数：版次： 1页数： 229印刷时间： 2008/11/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781405185622包装： 精装编辑推荐

作者简介：Andrew Crouch joined the Business School at Bond University in 1989, just as the University opened. Prior to his move to Bond he held academic positions in the Melbourne Business School and the Australian Graduate School of Management. His professional interests have been based in managerial psychologywhere he completed his doctorate.Andrew has taught and consulted in strategy, competitive intelligence and the

management of change.

内容简介

This book is about competition between businesses; it is a guide to principles of competitive business strategy which offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the author's course in strategy which has been enthusiastically received over more than ten years by executives and students, comprising a diverse international audience, the book is a thought-provoking complement to standard textbooks on corporate strategy.

Taking a fresh approach, it concentrates on the idea that maintaining a business over a period of time depends to an important degree on executives being able to compete successfully with others operating their businesses in the same commercial arena. Since strategy is a mind game, its principles are revealed wherever humans compete. This book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business and beyond.

The author argues that the majority of literature on business strategy is not helpful in dealing with questions about competition. Although popularly employing ‘strategy’ in titles, most such published works are not about strategy at all. Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.

This book is designed for readers who are students of business strategy, both ambitious professionals and university scholars. It is a source of productive ideas which will help business professionals to develop ways to think about one of the most challenging, yet neglected aspects of business: confronting rivals.

目录

Acknowledgements

I ntrOduction

Heritage

Contemporar7 perspectives

Classic perspectives

Delineation of strategy

Primary concepts

Levels of direction

Principles

2 Competition

Strategic threshold

Dynamics of harmony

Dynamics of confrontation

Threshold of confrontation

Competition

Competition and games

Purpose

Competitive context

Competitive intelligence

Appendix 2：The practice of competitive intelligence

3 Assessment

Strategic assessment

Design

Strategic appraisal

Strategic issues

Alternative courses of action

Evaluation

Contemporary criteria

Classic criteria

Appendix 3: The look of a Strategic Assessment

4 Integrity

Initiative

Creating momentum

Flexibility

Adapting to circumstances

Balance

Maintaining stability

5 Security

Time

Impressions of time

Deception

Impressions of reality

Power

Impressions of dependence

6 Feasibility

Capability proposition

Assets

Resource-based view

Maintenance of wherewithal

Ability

Core competencies

Capacity to transform

Alliances

Strategic satellites

7 Morality

8 Conclusion

Alexander's strategy

Policy objectives

Strategic thresholds

Principles of strategy

Finally

Endnotes

Index

 

 

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