Driving Results Through Social Networks： How Top Organizations Leverage Networks for Performance and Growth优秀企业是如何利用网络运营、发展的

作者： Cross等著

出 版 社：

出版时间： 2009-1-1字数：版次： 1页数： 217印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780470392492包装： 精装编辑推荐

作者简介：

Rob Cross is associate professor, McIntire School of Commerce at University of Virginia, where he specializes in organizational behavior. He is also the director of The Network Roundtable (www.thenetworkroundtable.org), a consortium of over 100 organizations focused on applications of network ideas that yield measurable business impact and strategic advantage.

内容简介

Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.

目录

Preface

Acknowledgments

Introduction

Part One: Alignment

1. Aligning Networks with Strategic Value Propositions

2. Working Through Networks to Align Culture and Strategy

Part Two: Execution

3. Managing Rapid Innovation Through Effective Networks

4. Driving Financial Return Through Network Investments

5. Delivering Results Through Process Networks

6. Delivering Results Through Project-Based Networks

Part Three: Adaptation

7. Driving Performance by Replicating High Performers’ Networks

8. Speeding Productivity in Newcomers and Avoiding Knowledge Drain

9. The Road Ahead: Emerging Opportunities for the Network Perspective

About the Authors

Notes

Index