Green to Gold： How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage精明的企业是如何利用环境发展战略去创新、创造价值、提升竞争优势的

作者： Daniel Esty等编著

出 版 社：

出版时间： 2009-1-1字数：版次： 1页数： 380印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780470393741包装： 平装内容简介

Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as WalMart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.

"Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures."-Bertrand Collomb, Chairman, Lafarge --This text refers to the Hardcover edition.

目录

Preface to the Paperback Edition,

Preface, xix

Acknowledgments, xxiii

Introduction: The Environmental Lens,

Part One Preparing for a New World

1 Eco-Advantage,

Issues and opportunities for business in an environmentally sensitive world

2 Natural Drivers of the Green Wave, Environmental problems and how they shape marlk

3 Who's Behind the Green Wave?,

Stakeholders and the power they wield

Part Two Strategies for Building Eco-Advantage

4 Managing the Downside,

Green-to-Gold Plays to reduce cost and risk

5 Building the Upside,

Green-to-Gold Plays to drive revenues and create intangible value

Part Three What WaveRiders Do

6 The Eco-Advantage Mindset,

Looking through an environmental lens

7 Eco-Tracking,

Understanding your company's environmental "footprint"

8 Redesigning Your World,

Designing for the environment and "greening" the supply chain

9 Inspiring an Eco-Advantage Culture,

Creating an organizational focus on environmental stewardship

Part Four Putting It All Together

10 Why Environmental Initiatives Fail,

Pitfalls to avoid on the way to Eco-Advantage

11 Taking Action,

Execution for sustained competitive advantage .

12 Eco-Advantage Strategy,

Key Eco-Advantage plays, tools, and plans

Appendix I: Additional Resources,

Appendix II: Methodological Overview,

Appendix III: Frequently Asked Questions,

Notes,

Index,