The 22 Immutable Laws of Marketing： Violate Them at Your Own Risk！市场营销的22条不二定律

作者： Al Ries著

出 版 社：

出版时间： 1994-4-1字数：版次： 1页数： 143印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780887306662包装： 平装编辑推荐

作者简介 ：

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller

内容简介

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

目录

Introduction

1.The Law of Leadership

2.The Law of the Category

3.The Law of the Mind

4.The Law of Perception

5.The Law of Focus

6.The Law of Exclusivity

7.The Law of the Ladder

8.The Law of Duality

9.The Law of the Opposite

10.The Law of Division

11.The Law of Perspective

12.The Law of Line Extension

13.The Law of Sacrifice

14.The Law of Attributes

15.The Law of Candor

16.The Law of Singularity

17.The Law of Unpredictability

18.The Law of Success

19.The Law of Failure

20.The Law of Hype

21.The Law of Acceleration

22.The Law of Resources

Warning

Index