Punk Marketing： Get Off Your Ass and Join the Revolution拙劣的市场营销
分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Richard Laermer著
出 版 社： 音像供货
出版时间： 2007-2-1字数：版次： 1页数： 225印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780061151101包装： 精装内容简介
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.
Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
作者简介
Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.
目录
Acknowledgments
First Words
Authors' Note of Pure Promotion
Prologue: Welcome to the Revolution: Don't Blame Us, Just Thank Us
The Punk Marketing Manifesto: You Read-We Make Your Life Better
Kill the Middlemen: Do So before They Kill You
Brand Not Bland: How to Stand Out so You Are "The Chosen"
Who's Eating Your Lunch?: Make Them Spit It Out
The Sell Phone: Use and Abuse of the Cell Phone for Marketing
The Captive Consumer: Callous Corporations Con Customers
Now It's Story Time: The Art of Making a Case through Storytelling
Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time
Lies Lies Lies: The Truth about Truth: And Factoids about Facts
As Seen on TV: Place It, Baby, Place It
At Last, a Job in Hollywood!: You Are the Content
Game On: No One Is a Loser
It's More Than Just Us: Hard as That Is to Believe
Who Are Your Leaders?
Notes
Index
Final Words
