实用会展英语

分類: 图书,外语 ,行业/职业英语,商务英语,
作者: 柯树人主编
出 版 社: 中国劳动社会保障出版社
出版时间: 2006-7-1字数:版次: 1页数: 177印刷时间:开本: 16开印次:纸张:I S B N : 9787504556394包装: 平装内容简介
本书为国家级职业教育规划教材。
本书根据会展行业的岗位要求和高职、高专会展专业的教学实际,由劳动社会保障部教材办公室组织编写,全书共12章,每章包括3部分:阅读精选、会展新知及本课相关题材。第一部分涉及精选文章、生字/词汇、例句翻译、情境对话;第二部分涉及柯博士专业视点、会展重要词汇、会展产业信息;第三部分涉及补充文选、语法说明、问题与练习。全书内容丰富,信息量适当,适合高职院校会展专业英语教学。
本书为高职、高专院校会展专业教材,也可作为成人高校、本科院校举办的二级职业院校和民办高校的会展专业或用于会展行业的各种短期培训等。对于从事会展旅游工作的有关人员也有很高的参考价值。
本书由柯树人主编;由黄彬、Daniel W.Lund主审。
目录
LESSON 1MEETINGS
A Few Thoughts on Meetings
Sample Letter of Invitation
LESSON 2EXHIBITIONS
Tradeshows,Exhibitions and Expositions
What is a Meeting Planner?
LESSON 3EVENTS
Bringing an Event to Life!
Scoring Big with Sports Events
LESSON 4TRAVELS
The New Waves of Incentive Travel
Advertisement
LESSON 5VENUE
Location,Location,and Location
Advertisement of a Convention Center
LESSON 6FOOD AND BEVERAGE
How was the Food
Sample Invitation Cards
LESSON 7AUDIO-VISUAL
Interpretation & Translation
Sound and Light,Please!
LESSON 8COMMUNICATION
Coordinating a Press Conference
How to Select and Invite Speakers
LESSON 9REGISTRATION
Creating a Budget for a New Show
The XIX ABC Conference Registration Form
LESSON 10CHECKLIST
A Checklist for Your Meeting
Writing a Thank-you Letter
LESSON 11MEETING YOUR FUTURE
Writing a Perfect Cover Letter
Sample Resume
LESSON 12FUTURE OF CONVENTION INDUSTRY
Having a Successful Meeting!
Online Meeting at Your Fingertips