新剑桥商务英语(高级)词汇用法
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品牌: 马斯卡尔
基本信息·出版社：人民邮电出版社
·页码：133 页
·出版日期：2005年
·ISBN：7115138915
·条形码：9787115138910
·包装版本：1
·装帧：平装
·开本：16
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内容简介Business Vocabulary in Use Advanced, a new addition to the bestselling English Vocabulary in Use titles, is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference and'practice book, it can also be used for classroom work and one-to-one lessons. The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt 'page and practice exercises on the right-hand page. .. It covers a wide variety of up-to-date business topics and concepts including People and Organisations;Quality; Strategy; Marketing; IT and the Internet; Ethics and Globalisation.Business Vocabulary in Use Advanced has been carefully researched using the Cambridge International Corpus to ensure that the 2,000 new words and expressions represent the English that native speak-ers actually use. ...
目录
INTRODUCTION
THE HUMAN DIMENSION
1 Word of work
2 Managemetn style 1
3 Managemetn style 2
4 Employment and employability
5 Flexibilit and inflexibility
6 Work—life balance
7 Managing talent
8 Team building
9 The right skills
QUALITY
10 What is quality?
11 Quality standards
12 TQM and JIT
13 Quality and people
14 The management of change
15 Striving for perfection
16 Strategic thinking
17 Competition
18 Companies and their industries
19 Key strategic issues
20 Innovation
21 Preparing for the future
MARKETING
22 The four Ps and the four Cs
23 Customer satisfaction
24 Knowing your customers 1
25 Knowing your customers 2
26 Brands and branding
27 Global brands
IT AND ITS USES
28 The IT revolution
29 Internet security
30 E-commerce:after boom and bust
……
COMPANY FINANCE
CORPORATE RESPONSIBILITY
THE GLOBAL ECONOMY
Answer key
Index
……[看更多目录]
序言Who is this book for?. Business Vocabulary in Use Advanced builds on the success of Business Vocabulary inUse. It is designed to help upper-intermediate and advanced learners of business Englishimprove their business vocabulary. It is for people studying English before they start workand for those already working who need English in their job.The emphasis is on language related to today's important, and sometimes controversial,business issues. You can use the book on your own for self-study, or with a teacher in the classroom.
