汽车商务英语(高职高专汽车类规划教材，国家技能型紧缺人才培养培训系列教材)
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品牌: 王木林
基本信息·出版社：化学工业出版社
·页码：143 页
·出版日期：2009年09月
·ISBN：7122059561/9787122059567
·条形码：9787122059567
·包装版本：第1版
·装帧：平装
·开本：16
·正文语种：中文/英语
·丛书名：高职高专汽车类规划教材，国家技能型紧缺人才培养培训系列教材
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内容简介《汽车商务英语》是《高职高专汽车类规划教材》中的一本，介绍了汽车商务英语的相关知识，全书共8个单元，内容是汽车简介、整车介绍、汽车配件、汽车维修、客户资源、汽车保险、市场营销和电子商务，每单元前有教学目标，课文中有单词和词汇、句子注释，课后有练习题和实践训练，便于教师教学和学生自学，突出重点、难点，方便学生复习和巩固汽车专业英语知识。另外《汽车商务英语》配套有电子教案，并有课文翻译和练习答案。
《汽车商务英语》可作为高职高专、中等职业院校、成人高校汽车类专业学生的教材，也可供相关人员参考。
编辑推荐《汽车商务英语》是由化学工业出版社出版的。
目录
Unit 1 General Introduction to Automobile
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 2 Automobile Structure
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 3 Automotive Parts
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 4 Automobile Repair
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 5 Resources of Customers
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 6 Insurance of Motors
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 7 Marketing
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
Unit 8 E-Commerce
Learning Objectives
Warm-up
Dialogue
Role Play
Text A
Text B
Practical Writing
Cool Station
课文翻译与练习答案
词汇表
参考文献
……[看更多目录]
序言汽车工业的发展日新月异，汽车文化涉外信息的积累进度令人刮目相看，高等职业教育相关专业的英语教材呼之欲出。为此，我们郑重推出《汽车商务英语》教材以解教学之需。
《汽车商务英语》在编写过程中遵循“应用为主线，认知为手段”的原则，一方面兼顾汽车专业英语知识学习的系统性，另一方面兼顾基于汽车专业工作过程的知识体系。本书编排刻意于学生自主学习能力的提高，让学生进入汽车英语氛围，使学生的英语水平和专业知识同步提升，实现理论与实践的高度融合。
本书共8个单元，内容是汽车简介、整车介绍、汽车配件、汽车维修、客户资源、汽车保险、市场营销和电子商务。每个单元的构成为：Learning Objectives（学习目标），Warm-up（课前导入），Dialogue（情景对话）,Role Play（角色表演）,Text（课文）,Exercises（课后练习）,Practical Writing（实用写作）,Cool Station（补充阅读）。每单元前有教学目标，课文中有单词和词汇、句子注释，课后有练习题和实践训练，便于教师教学和学生自学，突出重点、难点，方便学生复习和巩固汽车专业英语知识。
本书形式清新，语言繁简适度，图文并茂；内容涵盖的信息量大，知识性强，趣味性好。循序渐进，力求能逐步使学生掌握一定数量的专业词汇，提高专业阅读和书写能力。
本书适用于高职高专学校汽车制造、汽车维修、汽车检测、汽车电子、汽车运输、汽车贸易、汽车保险等相关专业的学生使用；或者作为大专院校汽车专业英语的辅助教材；亦可作为有一定英语基础的汽车类专业人员和业余爱好者的学习参考资料。
由于水平有限，时间仓促，编者于书中不当之处但恐难免，还望广大读者不吝批评指正，以求本书在实践中不断完善。
文摘插图：
The 4753 Italian students interviewed took many factors into account in electing Ferrari the best company, These included stimulating work, international career opportunities, open dialogue between staff members, a balance between the professional and the private spheres and the level of retribution.
Among engineering students, Ferrari, as well as maintaining its first place, increased its popularity from 27.5% of preferences in 2005 to 30.5% in 2006.
"It is not a surprise", observed Carlo Duraturo, regional director of the Italian area of Universum Communications. "Our experience shows us that engineering students are primarily interested in factors such as ' innovative solutions' and 'interesting products' that, as our data demonstrates, are Ferrari's strong points. Analysis of the results reveals that Ferrari also scores well in other fields like 'market success' and 'the company environment' ."
Ferrari's positive image does not only stem from the reputation built on the commercial success of its road going cars and that earned on the track. Supporting all of this is the careful attention paid to the staff. This year, in the analysis of the company environment, the staff stated that they were very satisfied with their working life, indeed they expressed a rating of satisfaction equivalent to 72 points out of 100.
