现代商务沟通(第2版)(高级实用英语系列教材)(Fundamentals of Contemporary Business Communication(Second Edition))

基本信息·出版社：中国人民大学出版社

·页码：286 页

·出版日期：2009年10月

·ISBN：9787300112558

·条形码：9787300112558

·包装版本：第1版

·装帧：平装

·开本：16

·正文语种：英语

·丛书名：高级实用英语系列教材

·外文书名：Fundamentals of Contemporary Business Communication(Second Edition)

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内容简介《现代商务沟通(第2版)》包括了商务沟通必需的重要内容：对商务沟通的理论概述、商务沟通中涉及的相关问题和最新发展以及人际沟通的各种形式；商务写作技能；不同类型商务信函的写作；商务报告写作和与就业相关的应聘活动及相关文件的撰写等。

《现代商务沟通(第2版)》涵盖了商务英语中最重要和最核心的内容，具有很强的实用性和前瞻性。

《现代商务沟通(第2版)》可供本科生、研究生和相关学习者使用。

编辑推荐《现代商务沟通(第2版)》：高级实用英语系列教材

目录

Part One Foundations of Business Communication

Chapter 1 Understanding Business

Communication 2

Communicating in Organizations 2

The Components of Communication 3

The Stimulus 4

The Filter 5

The Message 5

The Medium 6

The Destination 6

Verbal Communication 8

Oral Communication 8

Written Communication 9

Spotlight 1 Overcoming Information

Anxiety 10

Barriers to Verbal Communication 11

Inadequate Knowledge or Vocabulary 11

Differences in Interpretation 11

Language Differences 12

Inappropriate Use of Expressions 12

Overabstraction and Ambiguity 13

Potarization 13

Introducing the Three Ps: Problem, Process,Product 14

The 3Ps: Using Euphemisms Appropriotely 15

Problem 15

Process 15

Product 16

Online Help in This Course 16

Summary 16

Looking Ahead 17

Key Terms 17

Exercises 17

Chapter 2 Interpersonal Communication Skirls 20

Interpersonal Communications 20

Nonverbal Communication 21

Body Movement 21

Physical Appearance 21

Voice Qualities 22

Time 22

Touch 22

Space and Territory 22

Listening 24

The Problem of Poor Listening SkiUs 24

Keys to Better Listening 25

Communicating byTelephone 28

Your Telephone Voice 28

Your Telephone Technique 28

Voice Mail 29

Telephone Tag 29

Cell Phones 29

Business Meetings 30

Planningthe Meeting 31

Conductingthe Meeting 33

Following Up the Meeting 34

CheckUst I Business Meetings 35

The 3Ps: A Plan for a Business Meeting 39

Problem 39

Process 39

Product 40

Summary 40

Looking Ahead 41

Key Terms 41

Exercises 41

Part Two Developing Your Business Writing Skills

Chapter 3 The Writing Process 46

An Overview of the Writing Process 46

Audience Analysis 47

Who Isthe PrirnaryAudience? 48

What Does the Audience Already Know? 49

What Is Your Relationship with the

Audience? 49

How WiU the Audience Likely React? 49

Planning 51

Purpose 51

Content 52

Organization 52

Drafting 54

Revising 56

Revising for Content 57

Revising for Style 57

Revising for Correctness 57

Formatting 59

Proofreading 59

Checklist 2 The Writing Process 61

The 3Ps: A Simple Memo 62

Problem 62

Process 62

Product 64

Summary 64

Looking Ahead 65

Key Terms 65

Exercises 65

Chapter 4 Revising Your Writing 69

What Do We Mean by.Style? 69

Choosing the Right Words 70

Write Clearly 70

UseShort, SirnpleWords 72

Use Positive Language 75

Writing Effective Sentences 77

Use a Variety of Sentence Types 77

Use Active and Passive Voice AppropriateLy 79

Developing Logical Paragraphs 81

Keep Paragraphs Unified and Coherent 82

Use Paraltel Structure 84

ControtParagraph Length 84

What I)o We Mean by Tone? 86

Write Confidently 86

Use a Courteous and Sincere Tone 86

Use Appropriate Emphasis and

Subordination 87

Use Nondiscriminatory Language 88

Stress the "You" Attitude 89

Effective Business Writing 90

Checklist 3 Writing with Style 91

The 3Ps: Writing an Unbiased Message 92

Problem 92

Process 92

Product 93

Summary 93

Looking Ahead 94

Key Terms 94

Exercises 94

Portfolio Project 1: Writing an Informationoi Message 98

Part Three Correspondence

Chapter 5 Routine Letters, Memos, and E-Mail Messages

Chapter 6 Persuasive Letters, Memos, and E-Mail Messages

Chapter 7 Bad-News Letters, Memos, and E-Mail Messages

Part Four Written and Oral Business Reports

Chapter 8 Writing the Business Report

Chapter 9 Making Oral Presentations

Part Five Employment Communication

Chapter 10 The Job Search, Resumes, and Job-App[ication Letters

Chapter 11 Employment Interviewing and Follow-Up

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序言Students don't have to be convinced of the need for competent communicationskills. By the time they enter the business communication class, they knowenough about the business environment to appreciate the critical role commu-nication plays in the contemporary organization. They're also aware of the rolecommunication will play in helping them secure an internship or get a job and besuccessful at work.

To sustain this inherent interest, students need a textbook that is current, fast-paced, and interesting——just like business itself. Thus, a major objective of Funda-mentals of Contemporary Business Communication is to present comprehensive cov-erage of real-world concepts in an interesting, lively, and concise manner.

This edition of Fundamentals has been considerably revised to provide students with the slolls they needto communicate effectively in the complex and ever-changing contemporary work environment. The revi-sion was based on helpful feedback received from current users around the country （and, indeed, around theEnglish-speaking world）, changes in the discipline, and changes in the workplace itself.

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Revise the following paragraph to incorporate more positive language: We cannot issue a full refund at this time because you did not enclose a receipt or an authorized esti- mate. I'm sorry that we will have to delay your reimbursement. We are not like those insurance compa- nies that promise you anything but then disappear when you have a claim. When we receive your re- ceipt or estimate, we will not hold up your check. Our refusal to issue reimbursement without proper supporting evidence means that we do not have to charge you outlandish premiums for your automo-bile insurance.Wordy Expressions Revise the following sentences to eliminate wordy phrases by substituting a singleword wherever possible.a. Push the red button in the event that you see any smoke rising from the cooking surface,b. More than 40 percent of the people polled are of the opinion that government spending should be reduced.c. Please send me more information pertaining to your new line of pesticides,d. Due to the fact that two of the three highway lanes were dosed for repairs, I was nearly 20 minutes late for my appointment,Hidden VerbsRevise the following sentences to eliminate hidden verbs.a. After much deliberation, the group came to a decision about how to respond to the lawsuit.b. Although Hugh wanted to offer an explanation of his actions, his boss refused to listen.c. Nationwide Call Systems is performing an analysis of our calling patterns to determine how we can save money on long-distance telephone calls.Hidden SubjectsRevise the following sentences to eliminate hidden subjects.a. There are four principles of marketing that we need to consider.b. There are several new assignments that should be made.c. It is our intent to complete the project by Friday at 3 p.m.d. If you are confused, there are some diagrams that you should review.Sentence VarietyRevise the following paragraph by varying sentence types and sentence l

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