地方债券销售员的告白 CONFESSIONS OF A MUNICIPAL BOND SALESMAN
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作者： Jim Lebenthal，Bernice Kanner，Paul A. Volcker 著
出 版 社： 吉林长白山
出版时间： 2005-3-1字数：版次： 1页数： 226印刷时间： 2005/03/01开本：印次：纸张： 胶版纸I S B N ： 9780471771746包装： 精装内容简介
A true Wall Street icon tells his story in Confessions of a Municipal Bond Salesman.
Follow Jim Lebenthal's life journey from Hollywood reporter to renowned bond salesman in this intriguing book. Each chapter consists of vivid stories in which Lebenthal recounts his successes and setbacks, as he worked to build his family business into one of the best-known municipal bond firms in America. Throughout the book, Lebenthal distills his experiences to help you apply what he's learned to your own careers and life. You'll benefit from Lebenthal's unique advice, as he touches on issues such as recognizing opportunity, ethics and morality at work, the secrets to selling, and avoiding procrastination. Written in an accessible manner and delivered with a dose of Lebenthal's trademark humor, Confessions of a Municipal Bond Salesman offers an entertaining and engaging look at this incredible individual-and shows you how to make the most out of your life.
作者简介：
JIM LEBENTHAL is Chairman Emeritus and the former president of Lebenthal & Company, a full-service investment firm in New York City that specializes in municipal bonds. Advest Inc. purchased Lebenthal & Company in December 2001. Prior to joining his family firm in the late 1960s, Lebenthal held many of the most coveted jobs in the country. He was a filmmaker who made films for Walt Disney—receiving an Academy Award nomination in 1956 for best short feature. He was the Life Magazine Hollywood correspondent and wrote advertisements for Ogilvy & Mather and Young & Rubicam.
目录
1 This Is Me
2 Songs My Mother Taught Me
3 Selling
4 Do It! Just Do It, Do It, Do It!
5 This I Believe
6 Living with Surprise and Loving It
7 “Don’t Do It,” Said the Birds
8 Lebenthal You Know the Name
9 Creating the “Little Bit Better” Campaign
10 Who Is That Guy up There?
11 By Everything Possessed
12 What Happened When Money Dropped in the Preacher’s Lap?
13 Go, Girl!
Index
