eBay商业大全桌面参考傻瓜书 EBAY BUSINESS ALL-IN-ONE DESK
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作者： Marsha Collier 著
出 版 社： John Wiley & Sons
出版时间： 2005-12-1字数：版次： 1页数： 831印刷时间： 2005/05/01开本：印次：纸张： 胶版纸I S B N ： 9780764584381包装： 平装内容简介
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
目录
Introduction
Part I: eBay Basics
Chapter 1: Hooking Up with Online Technology
Chapter 2: Navigating through eBay
Chapter 3: Signing Up and Getting Started
Chapter 4: Understanding eBay Sales
Chapter 5: Checking Things Out Before Buying
Chapter 6: Bidding to Win
Chapter 7: Completing the Transaction
Chapter 8: Participating in the Community
Part II: Essential Tools
Chapter 1: Researching on eBay
Chapter 2: Researching on the Web
Chapter 3: Efficient Communications for Better Sales
Chapter 4: Simplifying Payment with PayPal
Chapter 5: Using eBay’s Management Tools
Part III: Selling Like a Pro
Chapter 1: Be Sure Your Listings Make Cents
Chapter 2: Understanding the Finer Points of Selling
Chapter 3: Listing Your Items for Sale.1
Chapter 4: Using eBay’s Turbo Lister
Chapter 5: Managing Your Sales on My eBay
Chapter 6: Using PayPal to Organize Your Sales
Chapter 7: Checking Out Payment Alternatives
Part IV: Sourcing Merchandise
Chapter 1: Understanding Online Retailing
Chapter 2: Buying Merchandise Like the Pros
Chapter 3: Selling Other People’s Stuff
Chapter 4: Liquidation and Drop-Shipping
Part V: Presenting Your Items
Chapter 1: Your eBay Photo Studio
Chapter 2: Mastering eBay Photography
Chapter 3: Sprucing Up Your Listings with HTML
Chapter 4: Getting Your Photos Ready for eBay
Chapter 5: Getting Your Photos on the Web
Part VI: Promoting Your Goods
Chapter 1: Marketing Your Listings on eBay
Chapter 2: Developing Your Web Site
Chapter 3: Marketing Your Web Site and eBay Store
Chapter 4: Using PayPal to Increase Your Sales
Chapter 5: Getting Advertising Dollars from eBay
Part VII: Storing and Shipping
Chapter 1: Organizing Your Merchandise and Shipping Department
Chapter 2: Shipping without Going Postal
Chapter 3: Insuring Your Item’s Delivery
Part VIII: Power Selling
Chapter 1: Upgrading to eBay’s Selling Manager
Chapter 2: Mechanizing with Third-Party Auction Management Tools
Chapter 3: Studying Your Statistics
Chapter 4: Giving Customers Outside Assurance
Chapter 5: Becoming a PowerSeller
Chapter 6: Opening Your eBay Store
Part IX: Office and Legal
Chapter 1: Getting Legal with the State and the Feds
Chapter 2: The Joys of Taxes and Business Reporting
Chapter 3: Using Bookkeeping Software
Chapter 4: Keeping Your Business Secure Online
Chapter 5: Networking Your Office
Index
