源出——源入：卖主能从新相关机遇中创造财富吗？ OUTSOURCING-INSOURCING
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作者： by Per V. Jenster等著
出 版 社： John Wiley & Sons
出版时间： 2005-12-1字数：版次： 1页数： 188印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470844908包装： 精装编辑推荐
作者简介：
Per V. Jenster is a Professor at Copenhagen Business School, where he has held the post of Associate Dean with responsibilities for various MBA programs. He was formerly a professor of marketing at IMD, Lausanne, Switzerland. He completed his doctorate in Strategic Management at the University of Pittsburgh and was later a faculty member at the University of Virginia. His industry experience includes extensive consulting in the areas of strategic management, marketing planning, competitive analysis and cost evaluation studies, and his research is widely published in books, articles and case studies.
内容简介
Outsourcing became fashionable in the late 1980s, came of age in the 1990s, and is now a normal part of corporate life. Written by well-known and respected business authors and incorporating new research from Copenhagen Business School, this book covers the newest elements of outsourcing today and discusses how strategic alliances should be established between the buyer and supplier. Topics explored throughout include the scope, scale and importance of what is outsourced; the pricing and risk sharing involved; and changes to organizations which lead them to seek more outsourcing.
目录
Preface
Introduction
1.Understanding the opportunities
Introduction
What is outsourcing?
The origins of outsourcing
Trends and pressures
Initial concepts
Outsourcing today
Traditional activities
Peripheral activities
Critical activities and processes
Strategic and problem-solving activities
Summary
2.Moving to supplying total solutions
Introduction
Management issues for outsourced activities
Traditional activities
Peripheral activities
Critical activities and processes
Case Study: The 1999 crisis at the UK Passport Agency
Strategic and problem-solving activities
Case study: The European Chewing Gum Company
Summary
3.Retooling marketing and the sales force
Introduction
The search for a better way to trap mice
Market segmentationvariables
Segmentation approaches
Criteria for initial screening
Evaluating potentialsegments
Defining the market
Timing, niche markets and global considerations
Sales force management in a changed environment
Sales force development for supplying total solutions
Building sales forcecapabilities
Summary
4.Managing buyer/supplier relationships
Introduction
The challenges for suppliers
Case Study: Timex Dundee
Case Study: IBM Denmark
Supplier Challenge 1 - The need for additional competencies
Supplier Challenge 2 - Managing the entry phase
Supplier Challenge 3 - Running the contract
Case Study: Driver and Vehicle Licensing Agency, UK
The challenges for buyers
Buyer Challenge 1 - The pre-bid phase
Buyer Challenge 2 - Identifying the key suppliers
Buyer Challenge 3 - Awarding the contract
Buyer Challenge 4 - Running the contract
Summary
5.Pricing solutions and managing risks
6."Transitioning" human resources
7.Structuring "next generation" IT solutions
8.Achieving quality in outsourcing
9.Getting a good slice of a bigger pie
Index
