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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： David C. Michael 著

出 版 社： 吉林长白山

出版时间： 2002-12-1字数：版次： 1页数： 174印刷时间： 2002/12/01开本：印次：纸张： 胶版纸I S B N ： 9780471479178包装： 精装内容简介

Offers readers their first, in-depth look at the vast e-commerce opportunities opening up in Asia Electronic commerce is transforming the face of Asian business. Written by a leading Asian business expert and consultant with the prestigious Boston Consulting Group, the world's leading e-commerce consultancy, this book provides e-managers and e-entrepreneurs in the West with their first coherent, in-depth look at the Asian e-commerce revolution and the wealth of opportunities it presents. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia.

David C. Michael (Hong Kong, PRC) is a Vice President and Director for The Boston Consulting Group, Hong Kong. He is also one of the leaders of BCG's High-Technology Practice in the Asia-Pacific region.

作者简介

David C Michael is a BCG Manager, based in the firm s Hong Kong office. He is one of the leaders of BCG s High Technology Practice in the Asia-Pacific region. He has advised clients in the telecommunications, electronics and financial services industries, among others.

目录

Preface

Acknowledgments

1The Real Revolution

2The New Customer Connection

3The New Business-to-Business Relationship

4The New Wireless Connection

5The New Internal Agenda

6Setting Prorities for Digital Dividends

7The CEO Agenda

Index

 

 

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