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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Small Business & Entrepreneurship（小生意与企业家）,Entrepreneurship,
　　品牌: Don A. Dillman

基本信息出版社:JOHN WILEY & SONS INC (1994年11月10日)平装:256页ISBN:0471012734条形码:9780471012733产品尺寸及重量:23.5 x 19.1 x 1.9 cm ; 490 gASIN:0471012734

商品描述内容简介A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: * Determine which type of survey is best for you * Estimate the cost of your survey * Conduct mail, telephone, and face-to-face surveys * Draw accurate samples * Write effective questionnaires * Compile and report results * Avoid common survey errors * Find reliable outside assistance * And much more媒体推荐A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:ULLIDetermine which type of survey is best for youLIEstimate the cost of your surveyLIConduct mail, telephone, and face-to-face surveysLIDraw accurate samplesLIWrite effective questionnairesLICompile and report resultsLIAvoid common survey errorsLIFind reliable outside assistanceLIAnd much more/UL

 

 

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