Fundamentals of Managerial Economics
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品牌: Mark Hirschey
基本信息出版社:South-Western, Division of Thomson Learning; 9th international ed (2011年2月10日)平装:816页正文语种:英语ISBN:0324588569条形码:9780324588569商品尺寸:25.4 x 19.6 x 3.4 cm商品重量:1.5 KgASIN:0324588569商品描述内容简介The economic concepts presented in market-leading FUNDAMENTALS OF MANAGERIAL ECONOMICS, 9e International Edition, show you how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. FUNDAMENTALS OF MANAGERIAL ECONOMICS, 9e International Edition, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.目录PART ONE: OVERVIEW OF MANAGERIAL ECONOMICS. 1: Introduction to Managerial Economics. 2: Basic Economic Relations. 3: Statistical Analysis of Economic Relations. PART TWO: DEMAND ANALYSIS AND ESTIMATION. 4: Demand and Supply. 5: Demand Analysis and Estimation. 6: Forecasting. PART THREE: PRODUCTION AND COMPETITIVE MARKETS. 7: Production Analysis and Compensation Policy. 8: Cost Analysis and Estimation. 9: Linear Programming. 10: Competitive Markets. 11: Performance and Strategy in Competitive Markets. PART FOUR: IMPERFECT COMPETITION. 12: Monopoly and Monopsony. 13: Monopolistic Competition and Oligopoly. 14: Game Theory and Competitive Strategy. 15: Pricing Practices. PART FIVE: LONG-TERM INVESTMENT DECISIONS. 16: Risk Analysis. 17: Capital Budgeting. 18: Organization Structure and Corporate Governance. Preface.
