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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： 本社 编

出 版 社： Harvard Business School Press

出版时间： 2006-12-1字数：版次： 1页数： 192印刷时间： 2001/12/01开本：印次：纸张： 胶版纸I S B N ： 9781578516995包装： 平装内容简介

Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

目录

Co-opting Customer Competence

C.K. PRAHALAD AND VENKATRAM RAMASWAMY

Get Inside the Lives of Your Customers

PATRICIA B. SEYBOLD

The Old Pillars of New Retailing

LEONARD L. BERRY

Want to Perfect Your Company's Service? Use Behavioral Science

RICHARD B. CHASE AND SRIRAM DASU

Don't Homogenize, Synchronize

MOHANBIR SAWHNEY

Firing Up the Front Line

JON R. KATZENBACH AND JASON A. SANTAMARIA

Preventing the Premature Death of Relationship Marketing

SUSAN FOURNIER, SUSAN DOBSCHA, AND DAVID GLEN MICK

See Your Brands Through Your Customers' Eyes

CHRIS LEDERER AND SAM HILL

About the Contributors

Index

 

 

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