全脑商业参考WHOLE BRAIN BUSINESS BOOK
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作者： Ned Herrmann 著
出 版 社： Oversea Publishing House
出版时间： 1996-2-1字数：版次： 1页数： 334印刷时间： 2007/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780070284623包装： 精装内容简介
The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ``brain rut'' because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles--to create and manage Whole Brain Teams--and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ``whole brain'' orientation to thrive and profit in times of chaos--and it will help them to do the same.
作者简介：
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.
目录
PART Ⅰ Introduction to the Whole Brain Concept
Introduction
1. The Organizing Principle: A Four-Quadrant Model of the Brain
2. The Link Between Brain Dominance and Thinking Preferences
3. Measuring Thinking Styles the Whole Brain Way
4. How Your Brain Gets Along with Other Peopleg Brains
5. Identifying Brain Dominance Characteristics with the Whole Brain Model
PART Ⅱ The Whole Brain Organization
6. Whole Brain Technology as a Solution to Today's Business Problems
7. Whole Brain Marketing, Sales, and Advertising
8. Whole Brain Products for a Whole Brain World
9. Approaches and Styles of Management
10. Communication
11. Teams: Maximizing Results Through Mental Diversity
12. Productivity and Job Design
13. Supervision, Delegation, and Followership
14. Whole Brain Training and Development
PART Ⅲ Whole Brain Leadership
15. The CEO's Key Leadership Issues
16. Managing Financial Crisis
17. Ways to Make Reengineering Work
18. CEOs Around the World
19. Strategic Thinking Must Precede Strategic Planning
20. Organizational Change
PART Ⅳ Whole Brain Creativity and Innovation
21. Applying Creativity and Innovation in Organizations
22. The Brain Is the Source of Creativity
23. Managing Creativity Through Multiple Processes
24. Going Creative
PART Ⅴ Whole Brain Personal Development
25. Creativity for the Businessperson
26. "Outside the Box" Thinking
27. Reclaiming Your Lost Creativity
28. Creative...Who ME? Tools and Techniques for Personal Creativity
29. How Decisions and Values Are Influenced by Your Thinking Styles
30. Entrepreneurship
31. M.B.A.s versus the Creatives
32. Breaking Down the Barriers to Whole Brain Growth
Afterword
Appendices
Reading List
Index
