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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Suzanne Bates著

出 版 社： Oversea Publishing House

出版时间： 2005-3-1字数：版次： 1页数： 221印刷时间： 2005/03/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071451512包装： 精装内容简介

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

Reveals the secrets for communicating in any situation

Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more

Outlines self-improvement plans that can easily be customized to your needs

Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

作者简介：

SUZANNE BArES is a corn．munication consultant to a host of prestigiOUs clients，includiag Mellon Financial，State Street Bank．Ernst&Youn9，Sun Life，Dreyfus，Citistreet，Seprac05 and Cabot Corporation．For two decades she was a top．rated anchor with WBZ-TV．Boston；WCAU,Philadelphia；and WFLA-TV Tampa．St．Petersbur9．She is a men-ber of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner．

目录

Preface

Acknowledgments

Introduction

PART 1 The Secrets：What C EOs and Leaders Know

1．What It Means to Speak like a CEO (the Ones You Really Admire)

2．Eight Secrets of Successful CEOs and Leaders Who Speak Well

3．You’re as Good as You Decide to Be

4．What YOu Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years

5．The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras

6．The Authenticity Gap：Why the Real YOu Must Shine Through

7．Taking Stock：How Do Your Skills Add Up?

8．Creating a Plan：Leaders Know It's the Way to Get Farther，Faster

PART 2 The Situations：A Survival Guide for the Events Where You Must Speak and Be Great

9．Speeches

10．Presentation5

11．Q&A Sessions：Thinking on Your Feet

12．Media Interviews

13．Leading Meetings

14．ConversationS

PART 3 The Strategies：Become a Great Speaker by Making a Plan and Working It

15．Ten Things You Can Do to Guarantee Success

16．Five Coaching Plans

Appendix A-Checklists

Appendix B-Frequently Asked Questions

Appendix C-Resources and Recommended Reading

Appendix D-Communication and Leadership

Appendix E-The Gettysburg Address：Abraham Lincoln

Index

 

 

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