如何制定和执行战略How to Plan and Execute Strategy
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作者： Wallace Stettinius 著
出 版 社： Oversea Publishing House
出版时间： 2008-1-1字数：版次： 1页数： 48印刷时间： 2005/05/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071456043包装： 平装编辑推荐
How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do to:
* Define your businesses * Understand your opportunities and threats * Set feasible goals and objectives * Create the strategies to achieve your objectives * Identify and set priorities * Write your business plan * Communicate the strategy and obtain commitment * Integrate across functions * Monitor results, evaluate, and react
Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when that marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework you can follow to design and implement such a strategy and strengthen your organization's competitive advantage while ensuring buy-in and implementation by every worker, at every level.
内容简介
How to Plan and Execute Strategy walks professionals through 24 essential steps for creating and executing sound, profit-driven corporate strategy, understanding strategic options, implementing plans and measuring performance.
目录
Planning and executing strategy
Manage strategically
Follow the logic
Assess your readiness
Plan to plan
Define your businesses
Assess your situation
Understand your model
Know your market
Assess the terrain
Understand opportunities and threats
Set feasible goals
Strategize for goals
Set priorities
Pursue your purpose
Follow your mission
Write the business plan
Write the annual plan
Get the right people
Obtain commitment
Align with strategy
Work across functions
Execute with discipline
Monitor and improve
Learn, change, and institutionalize
