中国经商实用指南HOW TO OUTSMART CHINA
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作者： Marcus Lee著
出 版 社： Oversea Publishing House
出版时间： 2007-1-1字数：版次： 1页数： 303印刷时间： 2007/09/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9789834353704包装： 平装内容简介
China is a word everyone talks about today．A country many people Iike to visit and explore．No doubt，it is the fastest growing economy today by commanding the soon to be largest market On earth．with1．3 biIlion potential customers．
How to Outsmart China unveils to you the realities of China Opportunities that No other“China Guide”taIk about．It is an lnsight to successfuI business in China．not ]ust latest statistic：s，facts and figures that you could download from the intemet．
Inside this book，you will qain Inskler's knowledge in each industry,not historicaI facts but current and projected opprtuni-ties You wilI learn which cities are best for business，not a guidebook that explains every province and city．You wilI Ieam how to deal with Chinese from different provinces, n0tust in general．This Is a practical guide, rot just a handbook，stories and directories.
Updated data and statis'dcs are necessary and important．But these are not what this book all about．The unique selling point of this b00k is prectical experieBce sharina．
作者简介：
Marcus Lee,a WalI StreeL Lrained banker and appointed economic advisor to China municipal governments，grew up，went to school and has worked in Australia,China．Britain，Southeast Asia and the United States．Marcus speaks foLit languages and five Chinese dialects．Marcus is a fuII scholarship scholar at The University of Hull，UK and received his PhD in Economics at City University,New York,He has worked and done business jn 23 provinces of China with a contact Iist of over l0，000 Chinese CEOs in his database．Marcus is an active speakeg having spoken in more than 30 countries on“Doing Business jn China” including the APEC and the ASEAN Summit．
Marcus has also hosted 40 episodes of “Money raIk Show”in China with Lotus TV．He is a regular guest commentator on financial channels across the country．In addition．Marcus was invited as EM professor by the toP 30 universities in China and numerous business schools in the US．Europe and Asia．Marcus has his own business in asset management,animated movies，fashion，online exchange，educarion，new media，creative design and ICT Marcus was included in“China's 100 Who's Wh0”by the Shanghai Financial News in 2005，“Who's Who Shanghai”by WWD in 2007 and“The 50 Persons You Must Know in Shanghai”by Modern Weekly in 2007．
目录
China Map
China Snapshot
Acknowledgement
Foreword
HOW to Use This Book
Executive Summary
Part 1:Should I go?
China Outlook
6 Reasons to GO China
China History in a Nutshell
A Brief Chinese Chronology
The Whole Picture
4Factors and l 6 Elements
1 The Product
2The Customer
3The Economy
4The Market
China VS．Other Countries
1China VS．India
2China VS．USA
3China VS．UK
4China VS．Australia&New Zealand
5China VS．Africa
6China VS．EU
7China VS．Italy
8China VS．ASEAN
9China vs．Middle East
10China VS．Latin America
WTO Time Table
The Challenges
1Soft Landing and Banking Reform
2Time to Cash Out?
3Rich and Poor Gap
Bonus：China’S ToP lOO Companies
Part 2:Where to Begin?
Many Failures
Research
Contact
Guanxi
10 Best Cities to Do Business in China
1Hangzhou
2Wuxi
3Shanghai
4Dalian
5Beijing
6Suzhou
7Ningbo
8Nanjing
9Guangzhou
10Shenzhen
Bonus：Learn Chinese in 23 minutes
Travel Information
Search for a Partner
Part 3:What Business Can I Do?
1Information Technology
2Education&Training
3Pharmaceutical
4Insurance
5Real Estate
6Tourism
7Food&Beverage
8Retail
9Fashion
10Telecommunications
11Banking
12Securities&Stock Exchange
13Wealth Management
14Automotive
15Beauty
16Manufacturing
17Hospitality
18Agriculture
19Media
20Luxury
……
Part 4:How to set up in China
Part 5:How to Deal with the Chinese?
Part 6:How to Sell to China?
Conclusion&Useful Information
