创业投资指南 The Entrepreneurial Investor : The Art, Science, and Business of Value Investing
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作者： Paul Orfalea等著
出 版 社： Oxford University Press USA
出版时间： 2007-12-1字数：版次： 1页数： 170印刷时间： 2007/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470227145包装： 精装内容简介
The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline, and viewing investing itself as a business. Along the way, he also examines how the elements of focus, opportunism, and involvement can improve your overall investment results.
作者简介：
Paul Orfalea is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years.
Lance Helfert is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University.
ATTICUS LOWE is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA ineconomics and business from Westmont College.
Dean Zatkowsky is the former vice president of marketing at WCAM and oversees their newsletter, Exclusive Outlook (please visit www.wcam.com to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.
目录
Foreword By Neil Cavuto
Introduction Is Investing An Art Or A Science?
Part 1 Think Like An Owner - The Art Of The Entrepreneurial Investor
Chapter 1 Eyes Believe What They See; Ears Believe Others
Chapter 2 Others' Irrationality Is Your Opportunity
Chapter 3 Dirty Harry's Investment Philosophy
Chapter 4 Adversity In Diversity: Portfolio Concentration
Chapter 5 Just Buy The Best (Which Does Not Include Most Mutual Funds)
Chapter 6 Inspirational Figures: Benjamin Graham
Part 2 Companies Worth Owning
Chapter 7 Who Really Manages The Brand? (Hint: It's Not The Company)
Chapter 8 What Makes You So Special?
Chapter 9 Company Culture Is More Important Than Ever
Chapter 10 Bogie & Bergman Explain Elasticity Of Demand
Chapter 11 Red Flags And Roaches
Chapter 12 Inspirational Figures: David Packard
Part 3 The Owner's Manual
Chapter 13 Televised Advice: No Worse Than Drilling Your Own Teeth
Chapter 14 Lies, Damned Lies, And Financial Statements
Chapter 15 How To Be An Annual Report Detective
Chapter 16 How Inventory Can Skew The Financials
Chapter 17 Ten Signs Of A Quality Company
Chapter 18 Inspirational Figures: Bernard Baruch
Part 4 What’s It Worth - To Me
Chapter 19 The Abcs Of Market Inefficiency
Chapter 20 "Wait Till The Moon Is Full"
Chapter 21 Today's Price For Tomorrow's Growth: The X Factor
Chapter 22 The Long View, And Why Women Are Better Investors
Chapter 23 Intrinsic Value: Putting It All Together
Chapter 24 Inspirational Figures: Howard Hughes
Epilogue The Fortune Cookie That Ate Wall Street
About The Authors
Notice And Disclosures
Index
