Subliminal Persuasion: Influence & Marketing Secrets They Don＇t Want You To Know潜隐劝服的影响与市场营销秘诀

作者： Dave Lakhani著

出 版 社：

出版时间： 2008-3-1字数：版次： 1页数： 202印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470243367包装： 精装编辑推荐

作者简介：

Dave Lakhani is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

内容简介

Praise for Subliminal Persuasion

"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."

-Chet Holmes, author of The Ultimate Sales Machine

"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."

-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers

"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."

-Ben Mack, author of Think Two Products Ahead

"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"

-Michael Lovitch, CEO, Hypnosisnetwork.com

"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"

-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich

"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."

-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths

目录

Acknowledgements

Preface

Chapter 1. Creating Message Contagion

Chapter 2. Leverage Applied Propaganda

Chapter 3. Position and Package Your Legend

Chapter 4. Control the Emotion and the Content

Chapter 5. Get a Real Endorsement

Chapter 6. Understand Beliefs and True Believers

Chapter 7. Harness the Power of The People's Media

Chapter 8. Deliver the Experience

Chapter 9. The Subliminal Power of Words

Chapter 10. Creating a Cult Following

Chapter 11. Seduction

Afterword–Ben Mack

Appendix 1–Coaching for Influence – Dr. Rachna Jain

Bibliography

Index