The Successful Business Plan: Secrets and Strategies成功的商业计划：秘密与战略
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作者： 本社 编
出 版 社：
出版时间： 2008-12-1字数：版次： 1页数： 443印刷时间： 2008/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781841128078包装： 平装内容简介
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. The Table of Contents includes: Section I - Starting the Process: The Successful Business, Getting Your Plan Started, Making Your Plan Compelling.The Table of Contents also includes: Section II - Business Plan Components: The Executive Summary, Company Description, Industry Analysis & Trends, Target Markets, Competition, Strategic Position & Risk Assessment, Marketing Plan & Sales Strategy, Operations, Technology Plan, Management & Organisation, Community Involvement & Social Responsibility, Development, Milestones & Exit Plan, The Financials, and The Plan's Appendix; Section III - Putting the Plan to Work: Preparing, Presenting & Sending Out Your Plan, Looking for Money, Using Your Plan for Classes & Competitions, Internal Planning for Existing Businesses & Corporations, Time Saving Tips; Section IV - Special Considerations Considerations for Internet, "e-businesses", Considerations for Retailers, Considerations for Manufacturers, Considerations for Service Businesses; and, Section V - Reference Outline of a Business Plan: Business Terms Glossary, Funding Sources, Research Sources, and Entrepreneur's Sources.
目录
About the Authors
About the Contributors
Acknowledgements
Foreword
How to Use this Book
Introduction
Section I Starting the Process
Chapter 1 The Successful Business
Chapter 2 Getting Your Plan Started
Chapter 3 Making Your Plan Compelling
Section II Business Plan Components
Chapter 4 The Executive Summary
Chapter 5 Business Description
Chapter 6 Industry Analysis & Trends
Chapter 7 Target Market
Chapter 8 The Competition
Chapter 9 Strategic Position & Risk Assessment
Chapter 10 Marketing Plan & Sales Strategy
Chapter 11 Operations
Chapter 12 Technology Plan
Chapter 13 Management & Organisation
Chapter 14 Community Involvement & Social Responsibility
Chapter 15 Development, Milestones, & Exit Plan
Chapter 16 The Financials
Chapter 17 The Plan's Appendix
Section III Putting the Plan to Work
Chapter 18 Preparing, Presenting, & Sending Out Your Plan
Chapter 19 Looking for Money
Chapter 20 Using Your Plan for Classes & Competitions
Chapter 21 Internal Planning for Existing Businesses
Chapter 22 Time-Saving Tips
Section IV Special Considerations
