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崛起的力量:中国和印度如何改变世界商业格局 Chindia: How China and India Are

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作者: Peter Edited by Engardio 著

出 版 社: Oversea Publishing House

出版时间: 2006-10-1字数:版次: 1页数: 384印刷时间: 2006/10/01开本: 32开印次: 1纸张: 胶版纸I S B N : 9780071476577包装: 平装编辑推荐

作者介绍:Pete Engardio

Pete Engardio has won numerous major awards for his coverage of global economic issues as a senior writer at BusinessWeek. He was the magazine's Asia correspondent for six years and is coauthor of the 2000 book Meltdown: Asia's Boom, Bust, and Beyond.

内容简介

The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.

Brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine

Provides need-to-know information for you to plan for the future of your business

Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter

目录

Preface vii

1Introduction

Investment

Market Power

Industry Strengths

Business Culture

Social Challenges

2The Rise of Chindia

A New World Economy

Crouching Tigers, Hidden Dragons

Why India May Be Destined to Overtake China

What's Next for China's Miracle?

3The New Global Paradigm

The New Global Job Shift

The Rise of India

The Way, Way Back Office

For India's Tech Grads, There's No PlaceLike Home

The China Price

A Tale of Two Furniture Makers

Sucking the Life out of Hoover

Dipping a Yankee Toe in China

India: An Agent of Change

4The New Corporate Model

Asking the Right Questions

Taking a Page from Toyota's Playbook

Ratan Tata: No One's Doubting Now

The State's Long Apron Strings

China's Power Brands

China's Free Range Cash Cow

TCL Multimedia's Global Agenda

"Survival of the Fittest" at China Netcom

Who's Got Performance?

5The New Megamarkets

It's Getting Hotter in the East

A Thousand Chinese Desires Bloom

China: Go West, Westerners

GM and VW: How Not to Succeed in China

China: Let a Thousand Brands Bloom

Sitting Pretty in Shanghai

India's New Worldly Women

Getting the Best to the Masses

GE'S Indian Adventure

How Cummins Does It

6The Leap Ahead

A New Lab Partner for the U.S. ?

High Tech in China: Is It a

Threat to Silicon Valley?

China Ramps Up

Scrambling up the Development Ladder

India and Silicon Valley: Now the R&L Flows Both Ways

IBM'S Passage to India

A Brain Trust in Bangalore

7 The Financial Challenge

8 The Education Challenge

9 The Social Agenda

10 The Ecological and Energy Challenge

11 The New Competitive Challenge

References

Index

 
 
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