崛起的力量：中国和印度如何改变世界商业格局 Chindia: How China and India Are
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作者： Peter Edited by Engardio 著
出 版 社： Oversea Publishing House
出版时间： 2006-10-1字数：版次： 1页数： 384印刷时间： 2006/10/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071476577包装： 平装编辑推荐
作者介绍：Pete Engardio
Pete Engardio has won numerous major awards for his coverage of global economic issues as a senior writer at BusinessWeek. He was the magazine's Asia correspondent for six years and is coauthor of the 2000 book Meltdown: Asia's Boom, Bust, and Beyond.
内容简介
The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.
Brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine
Provides need-to-know information for you to plan for the future of your business
Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter
目录
Preface vii
1Introduction
Investment
Market Power
Industry Strengths
Business Culture
Social Challenges
2The Rise of Chindia
A New World Economy
Crouching Tigers, Hidden Dragons
Why India May Be Destined to Overtake China
What's Next for China's Miracle?
3The New Global Paradigm
The New Global Job Shift
The Rise of India
The Way, Way Back Office
For India's Tech Grads, There's No PlaceLike Home
The China Price
A Tale of Two Furniture Makers
Sucking the Life out of Hoover
Dipping a Yankee Toe in China
India: An Agent of Change
4The New Corporate Model
Asking the Right Questions
Taking a Page from Toyota's Playbook
Ratan Tata: No One's Doubting Now
The State's Long Apron Strings
China's Power Brands
China's Free Range Cash Cow
TCL Multimedia's Global Agenda
"Survival of the Fittest" at China Netcom
Who's Got Performance?
5The New Megamarkets
It's Getting Hotter in the East
A Thousand Chinese Desires Bloom
China: Go West, Westerners
GM and VW: How Not to Succeed in China
China: Let a Thousand Brands Bloom
Sitting Pretty in Shanghai
India's New Worldly Women
Getting the Best to the Masses
GE'S Indian Adventure
How Cummins Does It
6The Leap Ahead
A New Lab Partner for the U.S. ?
High Tech in China: Is It a
Threat to Silicon Valley?
China Ramps Up
Scrambling up the Development Ladder
India and Silicon Valley: Now the R&L Flows Both Ways
IBM'S Passage to India
A Brain Trust in Bangalore
7 The Financial Challenge
8 The Education Challenge
9 The Social Agenda
10 The Ecological and Energy Challenge
11 The New Competitive Challenge
References
Index
